The biggest flexes are the ones you can't see.

Here's a list of my favorites 👇
1/ Living below your means

If you make $500k/yr but spend $500k a year, you aren't rich.

You're broke.

If you make $100k/yr but save + invest $50k/yr, you're well on your way to becoming rich.
2/ Dressing down instead of dressing up

This was one of the first things I noticed moving to LA.

The people who show up dressed to the 10s are usually the ones trying hardest to climb the social ladder.

The ones who show up in beach shorts and flip flops are multimillionaires.
3/ Listening more than speaking

Some people need to make their status known in every conversation. They name-drop celebrity friends, expensive vacation destinations, etc.

Others (usually far more successful than the person word-vomiting their social status) just listen.
4/ Building opportunities instead of buying luxuries

I love nice things (cars, watches, streetwear, sneakers, etc.).

But what's WAY cooler than any material object is using your money to BUILD things, take creative risks, invest in your friends, and help those less fortunate.
5/ Angel investing

I've learned that angel investing is 90% a social flex.

You want to say, "I invested in that company."

And that's dope.

You're using your money to support other founders, new ideas, and helping change the future.

Flex away.
6/ Choosing how you want to spend your time

This is, without question, the biggest flex in all of life.

The vast majority of people don't have agency owner their time.

They don't get to choose what they work on, when, or with whom.

Freedom = luxury

All of this said, sometimes you just need to buy a Ferrari.

(And that's OK.)

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More from @Nicolascole77

8 Apr
My first job out of college was at a Think Tank.

When I showed up to work, my new boss kicked his feet up on the table and said to me (in front of everyone):

"This will be your first job, and your last job. After this, you'll work for yourself."

Here's what he taught me👇
1/ "Don't be a glorified traffic conductor."

For years, I didn't have a formal job title.

He hated people who obsessed over titles but didn't actually produce anything.

He demanded that I learn ACTION is more valuable than whatever I call myself on a sheet of paper.
2/ "Freedom comes with a price."

I idolized my boss. I was 23. He was 32. Young, accomplished, wealthy.

He also worked 12 hours per day. Constantly stressed.

Everyone says they want freedom, but how you define "freedom" determines the price you have to pay to afford it.
Read 9 tweets
8 Apr
How do you design a category breakthrough?

Here's what we can learn from one of the most innovative food technology companies in America.

Campbell's Soup.

(Hint: Andy Warhol wasn't the reason.)

👇👇👇
100 years ago, The Campbell's Soup Company had a breakthrough.

For the first 30 years of being in business, they sold little else besides produce, canned tomatoes, vegetables, jellies, condiments, minced meats, and of course, soups.

Nothing "radically different."
Until, in 1895, a chemist within the company named John T. Dorrance came up with an idea.

If Campbell’s halved the water in each can, the business could produce and ship exponentially more soup (since the excess water was no longer needed)!

Eurika!
Read 8 tweets
18 Mar
BitClout is creating a new category—most just don't see it yet.

As with any early-stage, radically different, boundary-pushing project, Twitter is already calling BitClout a "scammy" project, and a "Black Mirror episode" manifested.

Here's what I see instead 👇
1/ Quick TL;DR history

BitClout is a super-stealth blockchain project where people can buy, sell, and trade Creator Coins—coins that represent the perceived value of a creator.

- @elonmusk has a coin
- @chamath has a coin
- As of today, I have a coin

Anyone can have a coin.
2/ Rumor has it there are some pretty big players involved (I won't name names yet), and BitClout has srs VC backing.

Like most high-flying projects that catapult out of Silicon Valley's elite network, BitClout has also been built & launched in 100% stealth mode.

Not Googleable
Read 15 tweets
17 Mar
Writing something worth reading is hard.

Writing something people will PAY to read is even harder.

In 2020, I launched my paid newsletter, Daily Writing Habits, and made $10,000 yr 1 (a little less than ~$1,000 per month).

9 tips for starting a paid newsletter of your own 👇💸
1/ Give 99% away for free / monetize the last 1%

Most writers treat their paid newsletter as 99% paid, 1% free.

Do the opposite.

Make your paid newsletter your Greatest Hits. But keep creating free & compelling content elsewhere.

dailywritinghabits.substack.com/p/give-away-99…
2/ Speak directly to the reader (like a pen pal)

One of the greatest sales copywriters ever, Gary Halbert, started every newsletter with "Dear Friend,"

I loved that—so I stole it.

I imagine I'm writing every letter to 1 person.

Make it personal.
Read 11 tweets
12 Mar
Building an audience is not a goal.

It’s an outcome.

So, here are 7 actionable ways to achieve that goal to produce that outcome 👇🏼
1/ Create without expectation

People can sense your intentions. And if your intention is to “build an audience” to quickly extract ($$$) value, you will repel more than you attract.

Give generously. Expect little in return.
2/ Keep your promises

If you say you’re going to write something new every day, do it. Show up. Let your actions speak louder than your words/promises/public announcements.
Read 9 tweets
23 Feb
📊 The New Way Writers Are Gaining Traction In The Digital Age 📊

Since 2014, I have been writing every single day on the Internet.

That's not "the secret" to success.

The REAL secret is the strategy I used to pick high-performing topics.

Here's the framework ✍️📊📈👇
Step 1: Write, publish, and gather data points.

Every time you publish something on the internet, you are generating a data point.

Write 1 thing per year, that's 1 data point.

Write 365 things per year, that's 365 data points.

More publishing = more data.
Step 2: Every 10-20 data points, look for trends.

Writing 1 thing on the internet and deciding whether or not you are a "successful writer" is pointless. You're examining data in a vacuum.

Instead, look for trends among data points.

Here's how 👇
Read 14 tweets

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