Twitter is the ultimate idea refinery.

No other platform lets you test ideas and get immediate market feedback.

But Twitter does a poor job of showing your their full suite of analytics.

So here's Twitter Analytics, 101 ↓
Let's start with how to find your analytics.

On an individual tweet, tap the three bars next to the share button.

For your profile as a whole, start with

But at the end of this thread, I'll show you the best tool to use.

Impressions are the number of times your tweet shows up in someone's timeline.

How does your tweet show up in someone's timeline?

Three ways:

• They follow you
• Someone they follow liked your tweet
• Someone they follow retweets your tweet

Engagements are the number of times someone ~did~ something with your tweet.

• Likes
• Retweets
• Profile clicks
• Detail expands

Writing engaging tweets comes down to one thing:

Providing value.
People engage with tweets for two reasons:

• The idea resonates (so they like it)
• They want to remember it or share it (so they retweet it)

The most engaging content is either:

• Extremely educational
• Extremely entertaining
Engagements per impression

This is the most important ratio to measure idea quality.


Because it normalizes your engagement by the size of your audience.

In the beginning, you won't have many followers. So you can't measure idea quality purely off of likes.
Here's an example.

Say I tweet something that gets 1,000 impressions and 50 likes.

Compare that to something that gets 500,000 impressions (because a big account retweets it) and 1,000 likes.

5% like-to-impression versus 0.5% like-to-impression.

Which idea is higher quality?
Profile visits and conversions

Twitter shows you the number of times someone visits your profile.

And they also show you how many new followers you've received.

If your goal is to grow your audience, you want to maximize this ratio.

How to do that?
View your profile as a landing page.

• Clearly define what you tweet about
• Use your pinned tweet to share your best work
• Remove garbage from your timeline periodically

See mine for a good example @dickiebush
Another one-off point on growth: think in doubling time.

Growth is never linear, it's exponential.

Going from 0 to 1, 1 to 10, 10 to 100, and 100 to 1000 all take about the same time and same effort.

Focus on each milestone and the time it takes you to get there.
For the casual analytics user, the built-in analytics are good enough.

But if you want to take them seriously, I highly recommend from @dr

It's a comprehensive suite of tools to track tweet quality, metrics, follower growth, and much more.
And that's it!

Use these analytics to validate ideas before doubling down on them.

And if you enjoyed this thread:

1. Follow me @dickiebush for threads like this 3x per week

2. Fill out this form for more free insights on data-driven tweeting:
If you found these tips valuable, I'd appreciate it if you hopped back up to the top and shared it with others:

If you prefer to write from ego-driven assumption rather than listening to the data:

Do not join Ship 30 for 30
Another look at some analytics here:

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More from @dickiebush

22 Apr
THREAD: Seven creative principles in five words or less.

From Ship 30 for 30 Office Hours with @jackbutcher

Make noise, listen for signal.

A simple framework for prolific output:

• Share 1,000 ideas, find 100 that resonate
• Share 100 ideas, find 10 that resonate
• Share 10 ideas, find 3 that resonate

Then, find a way to say those same 3 ideas in 1000 different ways.
Consistency is the great differentiator.

What does consistency breed?

Credibility → Talk about something long enough and you become a reputable voice.

Competence → No one has 50 shitty versions of anything. They either have 10 shitty versions and quit or they figure it out.
Read 11 tweets
19 Apr
The best writers act like startups.

They're the CEO and their writing is the product.

• Rapid iteration
• Creating systems
• Talking to customers
• Hustle for distribution
• Solving specific problems
• Delightful user experience

Let's dive into this 6-part framework ↓
The best writers iterate quickly.

A simple system for airtight feedback loops:

• Make small bets
• Listen to the data
• Double down on what's working

The best writers don't make assumptions or spend time overthinking.

They put out an MVP and adjust to the market.
The best writers create systems.

Their *writing* is not the product.

Their writing *system* is the product.

They put on their engineering hat, creating systems that:

• Crush creative friction
• Make prolific output inevitable
• Gain momentum with everything they write
Read 10 tweets
18 Apr
Exploring something new with my weekly newsletter Dickie's Digest:

Going to include every link in a weekly thread with a tweet-sized description

This week's edition just hit the inboxes of 2,610 readers.

Links below 🔗👇🏼
1/ When someone like @george__mack (already very high-signal) publishes a thread of ideas he thinks are the highest-signal, my ears perk up.

Eight gems in this thread, my favorite being the Shaan Club, CEOs > Presidents, and Write Before Action.

2/ I’m a huge fan of what Patrick O’Shaugnessy is building at @joincolossus

This thread of lessons he’s learned along the way is filled with valuable advice for anyone building (or anyone who wants to start building).

Read 9 tweets
15 Apr
The key to unlocking creativity?


Setting the rules of the game lets you focus all of your efforts on one thing: creating.

Because the fewer decisions you have to make, the better your output.

As a creator, here are 7 different constraints you can put in place:
Before diving in, here's one thing to remember.

These are not "forever" constraints.

Think of them as constraint "sprints."

You set a few, explore a certain way of doing things for a bit, then iterate.

But if you don't have constraints set, you don't know what to tweak.
The seven constraints you can have:

• Time
• Topic
• Length
• Medium
• Platform
• Cadence
• Environment

Let's dive in.
Read 12 tweets
13 Apr
A running thread of indicators of wealth (that have nothing to do with money)
Wealth is your ability to choose how you spend your time, where you spend your time, and who you spend your time with.
Wealth is freedom from negative people, negative thoughts, and negative emotions.
Read 12 tweets
12 Apr

Reply with the best advice you can give in exactly two words.
100 replies in 12 minutes.

Another example of constraints breeding creativity.

"Reply with good advice" is hard.

"Reply with two-word advice" is easy.
Let's get to 1,000 replies and I'll make a word cloud to find the most common words.
Read 5 tweets

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