Thread by @dickiebush

Twitter is the ultimate idea refinery.

No other platform lets you test ideas and get immediate market feedback.

But Twitter does a poor job of showing your their full suite of analytics.

So here's Twitter Analytics, 101 ↓

Let's start with how to find your analytics.

On an individual tweet, tap the three bars next to the share button.

For your profile as a whole, start with analytics.twitter.com

But at the end of this thread, I'll show you the best tool to use.

Impressions

Impressions are the number of times your tweet shows up in someone's timeline.

How does your tweet show up in someone's timeline?

Three ways:

• They follow you
• Someone they follow liked your tweet
• Someone they follow retweets your tweet

Engagements

Engagements are the number of times someone ~did~ something with your tweet.

• Likes
• Retweets
• Profile clicks
• Detail expands

Writing engaging tweets comes down to one thing:

Providing value.

People engage with tweets for two reasons:

• The idea resonates (so they like it)
• They want to remember it or share it (so they retweet it)

The most engaging content is either:

• Extremely educational
• Extremely entertaining

Engagements per impression

This is the most important ratio to measure idea quality.

Why?

Because it normalizes your engagement by the size of your audience.

In the beginning, you won't have many followers. So you can't measure idea quality purely off of likes.

Here's an example.

Say I tweet something that gets 1,000 impressions and 50 likes.

Compare that to something that gets 500,000 impressions (because a big account retweets it) and 1,000 likes.

5% like-to-impression versus 0.5% like-to-impression.

Which idea is higher quality?

Profile visits and conversions

Twitter shows you the number of times someone visits your profile.

And they also show you how many new followers you've received.

If your goal is to grow your audience, you want to maximize this ratio.

How to do that?

View your profile as a landing page.

• Clearly define what you tweet about
• Use your pinned tweet to share your best work
• Remove garbage from your timeline periodically

See mine for a good example @dickiebush

Another one-off point on growth: think in doubling time.

Growth is never linear, it's exponential.

Going from 0 to 1, 1 to 10, 10 to 100, and 100 to 1000 all take about the same time and same effort.

Focus on each milestone and the time it takes you to get there.

For the casual analytics user, the built-in analytics are good enough.

But if you want to take them seriously, I highly recommend ilo.so from @dr

It's a comprehensive suite of tools to track tweet quality, metrics, follower growth, and much more.

And that's it!

Use these analytics to validate ideas before doubling down on them.

And if you enjoyed this thread:

1. Follow me @dickiebush for threads like this 3x per week

2. Fill out this form for more free insights on data-driven tweeting:

dickie650998.typeform.com/to/KQi9gHaE

If you found these tips valuable, I'd appreciate it if you hopped back up to the top and shared it with others:

https://twitter.com/dickiebush/status/1384521841499377664?s=20

If you prefer to write from ego-driven assumption rather than listening to the data:

Do not join Ship 30 for 30

ship30for30.com

Another look at some analytics here:

https://twitter.com/dickiebush/status/1384870894154178564