THREAD: Seven creative principles in five words or less.

From Ship 30 for 30 Office Hours with @jackbutcher

Make noise, listen for signal.

A simple framework for prolific output:

• Share 1,000 ideas, find 100 that resonate
• Share 100 ideas, find 10 that resonate
• Share 10 ideas, find 3 that resonate

Then, find a way to say those same 3 ideas in 1000 different ways.
Consistency is the great differentiator.

What does consistency breed?

Credibility → Talk about something long enough and you become a reputable voice.

Competence → No one has 50 shitty versions of anything. They either have 10 shitty versions and quit or they figure it out.
Constraints unlock creativity.

The fewer choices you have to make, the better your content.

The goal is to make one decision that eliminates 1000 decisions.

• Time
• Topic
• Length
• Medium
• Platform
• Cadence
• Environment

Take a deep dive:
Creating scales credibility.

@jamesclear writes for many reasons:

• Write for yourself
• Write to learn more
• Write to get feedback
• Write to build a business
• Write to clarify your thoughts

But most importantly, writing is leadership at scale.

Be the bridge.

At any moment there are two groups of people: those you can learn from and those you can teach.

A simple formula:

• Learn new things from those ahead of you

• Teach it to people on the same journey as you, but a few months behind.

Less ego, more data.

The root of early writers' struggles: ego.

Assumption-driven writing leads to slow, painful growth.

Data-driven writing leads to airtight feedback loops and rapid growth.

For more, here's an Atomic Essay on the subject:
Done is better than perfect.

No piece of writing is ever finished.

But the internet rewards B+ content with A+ consistency.

Slaving away over the last 1% has a massive marginal cost.

Less overthinking, more shipping.

In summary:

• Be the bridge.
• Less ego, more data.
• Creating scales credibility.
• Done is better than perfect.
• Make noise, listen for signal.
• Constraints unlock creativity.
• Consistency is the great differentiator.

Staple these inside my eyelids.
These are the core creative principles we teach in Ship 30 for 30.

If you're looking to simplify the creative process, enrollment is open for the May cohort:
If you enjoyed these principles:

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More from @dickiebush

20 Apr
Twitter is the ultimate idea refinery.

No other platform lets you test ideas and get immediate market feedback.

But Twitter does a poor job of showing your their full suite of analytics.

So here's Twitter Analytics, 101 ↓
Let's start with how to find your analytics.

On an individual tweet, tap the three bars next to the share button.

For your profile as a whole, start with

But at the end of this thread, I'll show you the best tool to use.

Impressions are the number of times your tweet shows up in someone's timeline.

How does your tweet show up in someone's timeline?

Three ways:

• They follow you
• Someone they follow liked your tweet
• Someone they follow retweets your tweet
Read 15 tweets
19 Apr
The best writers act like startups.

They're the CEO and their writing is the product.

• Rapid iteration
• Creating systems
• Talking to customers
• Hustle for distribution
• Solving specific problems
• Delightful user experience

Let's dive into this 6-part framework ↓
The best writers iterate quickly.

A simple system for airtight feedback loops:

• Make small bets
• Listen to the data
• Double down on what's working

The best writers don't make assumptions or spend time overthinking.

They put out an MVP and adjust to the market.
The best writers create systems.

Their *writing* is not the product.

Their writing *system* is the product.

They put on their engineering hat, creating systems that:

• Crush creative friction
• Make prolific output inevitable
• Gain momentum with everything they write
Read 10 tweets
18 Apr
Exploring something new with my weekly newsletter Dickie's Digest:

Going to include every link in a weekly thread with a tweet-sized description

This week's edition just hit the inboxes of 2,610 readers.

Links below 🔗👇🏼
1/ When someone like @george__mack (already very high-signal) publishes a thread of ideas he thinks are the highest-signal, my ears perk up.

Eight gems in this thread, my favorite being the Shaan Club, CEOs > Presidents, and Write Before Action.

2/ I’m a huge fan of what Patrick O’Shaugnessy is building at @joincolossus

This thread of lessons he’s learned along the way is filled with valuable advice for anyone building (or anyone who wants to start building).

Read 9 tweets
15 Apr
The key to unlocking creativity?


Setting the rules of the game lets you focus all of your efforts on one thing: creating.

Because the fewer decisions you have to make, the better your output.

As a creator, here are 7 different constraints you can put in place:
Before diving in, here's one thing to remember.

These are not "forever" constraints.

Think of them as constraint "sprints."

You set a few, explore a certain way of doing things for a bit, then iterate.

But if you don't have constraints set, you don't know what to tweak.
The seven constraints you can have:

• Time
• Topic
• Length
• Medium
• Platform
• Cadence
• Environment

Let's dive in.
Read 12 tweets
13 Apr
A running thread of indicators of wealth (that have nothing to do with money)
Wealth is your ability to choose how you spend your time, where you spend your time, and who you spend your time with.
Wealth is freedom from negative people, negative thoughts, and negative emotions.
Read 12 tweets
12 Apr

Reply with the best advice you can give in exactly two words.
100 replies in 12 minutes.

Another example of constraints breeding creativity.

"Reply with good advice" is hard.

"Reply with two-word advice" is easy.
Let's get to 1,000 replies and I'll make a word cloud to find the most common words.
Read 5 tweets

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