✨ Big news ✨

I'm launching a job board, specializing in product-building roles—PM, Growth, Eng, Design, Data, etc. 💫

Hiring continues to be the hardest part of scaling a great software company. I want to help.

Find your next great gig: lennysnewsletter.com/jobs 🤗

More 👇 Image
1/ If you've been following my newsletter you've probably seen this section at the bottom where I highlight 🔥 job openings. This section emerged organically out of requests from readers to promote their open roles, or to help them find their next big career move. Image
2/ Over time, this section has become unwieldy and inefficient. I've also realized that my newsletter has now aggregated an incredible audience of product-builders, growth leaders, and founders. All of whom are hiring, want to be hired, or will eventually look for something new.
3/ Enter: Lenny's Job Board

My vision is for this to become THE place to find your next product-building gig. I'll be curating the feed, requiring native posts (no scraping), and constantly experimenting with better ways to help match amazing companies with amazing people.
4/ The board will have a symbiotic relationship with my newsletter: I'll promote featured roles in the newsletter, the newsletter will drive traffic to the job board, and the traffic will bring the supply. Flywheels 🙌
5/ How it works: If you're looking for a new gig, visit the job board and set your preferences: location, seniority, title, etc. You can keep track of your favorite roles, remove roles you don't care about, and be notified when new roles appear that match your dreams.
6/ If you're hiring, you have two options for posting a role:
1. Standard post ($500/month) - Your role will be live in the feed for 30 days
2. Featured post ($1000/month) - Your role will sit at top of the feed, will be featured in my newsletter, and I'll tweet about it weekly
7/ This is just the start of the experiment of helping great companies find great people. Coming soon:
1. Referral network communities
2. Private boards for companies and talent to connect
3. Many more filtering and formatting options
8/ Now go check it out and let me know what you think! lennysnewsletter.com/jobs

A huge shout out to the @Pallet_HQ team for building this platform and making this whole process incredibly easy.
9/ P.S. The newsletter also has a fresh new logo! Times, they are a-changing. Let me know what you think!

New logo and brand by @natalieharney 🔥

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More from @lennysan

17 Apr
The 7 distinct types of product virality (aka how your product can spread):

1. Online WOM: Learning about products through mentions on social media (e.g. @joinClubhouse)

2. Offline WOM: Learning about products while talking to friends or colleagues (e.g. @Airbnb)

Read on 🧵
3. Incentivized invites: Get a reward for sharing (e.g. @PinduoduoInc)

4. Utility-based invites: Accomplish something ad-hoc with a friend/colleague (e.g. @Calendly)

5. Collaboration/socializing-based invites: Communicate with friends/colleagues (e.g. @WhatsApp, @figmadesign)
6. Passively experience the product: Notice the product as you go about your day or spend time with friends (e.g. @CitizenApp)

7. Actively experience the product: Get sent a piece of content from your friends, which leads you to the product (e.g. @tiktok_us)
Read 4 tweets
13 Apr
New post: Top 5 reasons marketplaces fail

1. Lack of demand-side PMF: Not enough customers badly need what you’re selling (e.g. Zimride, Kitchensurfing, Neighborrow, Sharingear, Design Inc, Mapudo, Wydr)

Read on 🧵
lennysnewsletter.com/p/why-marketpl…
2. Lack of supply-side PMF: Your supply doesn’t get enough value from your marketplace (e.g. Prim, Exec, HelloParking, ShipItWise)

3. Lack of liquidity: You’re unable to consistently match supply and demand (e.g. Threadflip, Prefer, Zaarly, Varagesale, LetGo)
4. Bad unit economics: You’re unable to make a profit delivering a competitive price to customers while retaining supply (e.g. Shyp, Luxe, Cherry, Homejoy, Omni, Kitchit, Prim, Washio, Exec, Move Loot, 99 Dresses, Dinner Lab, Commerce One)
Read 6 tweets
8 Apr
Types of projects you'll experience at work, as taught to us by Kurt Vonnegut:

1. Man in Hole: The project starts off OK, but you quickly find a huge issue, which you are able to recover from, and it ends up a big success.

More in 🧵
2. Boy Meets Girl: The project starts incredibly well, but quickly turns into a nightmare, which you recover from and it ends up even better than it started.

3. From Bad to Worse: You take on a project that's going badly, and it only continues to get worse.
4. Which Way is Up: You're working on a project and you have no idea if it's going well or not.

5. Creation Story: Your project keeps getting more and more resources, which you take and find uses for.
Read 6 tweets
7 Apr
Today marks exactly one year since I moved to a paid newsletter.

Since then:
✔️ Published 80+ posts
✔️ Subscribers grew from 8k to 58k
✔️ I've gone from zero to now making *twice* what I made at my last tech job

Below are my 15 favorite posts from the past year 🧵
1/ How the biggest consumer apps got their first 1,000 users lennysnewsletter.com/p/how-the-bigg…
2/ What is good retention lennysnewsletter.com/p/what-is-good…
Read 20 tweets
28 Mar
Looking at @a16z's Marketplace 100 got me wondering: what do marketplaces need to get right in order to beat non-marketplace alternatives?

Two main things:
1. Unlock an amazing new experience for customers
2. Unlock new revenue for supply

More in 🧵
a16z.com/marketplace-10…
1️⃣ Demand: Unlock an amazing new experience, in one of three ways

1. Provide much cheaper services through economies of scale: @Instacart @DoorDash @UberEats

2. Create brand new desirable supply: @BookCameo @outschool @Airbnb @Hipcamp @udemy @RoverDotCom
3. Aggregate previously disaggregated supply and make it easy to find and transact: @stockx @goatapp @thredUP @Outdoorsy @faire_wholesale @thumbtack @officialgooddog @Uber @lyft
Read 6 tweets
23 Feb
This week's post is live: A collection of my favorite job postings + what you can learn from them to make your job posting more successful.

Examples include @Superhuman, @delightchathq, @MightyApp, @basecamp, @Levels, and more
lennysnewsletter.com/p/examples-of-…
1/ Founders often say that hiring is their #1 job, but it’s rare that you find a founder who spends as much time on their job postings as they do on, say, their product’s sign-up flow. This feels like a missed opportunity.
2/ Also, as a startup, you don’t have many opportunities to break through the noise. Since job postings are all generally so meh, putting extra effort into creating a remarkable job posting can be a very high ROI task.
Read 5 tweets

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