Curious about Apple's new Podcasts Connect?

I just got access and tried to submit a new podcast RSS feed.

Here's how it went...
It took about 10+ hours before I was able to get access to my existing Apple Podcasts Connect account and see the podcasts I already had active on Apple Podcasts.

Overall, the new interface feels cleaner. 👍
For existing podcasters, the biggest improvement is Apple Podcasts' new analytics.

You can drill into each episode, and see where listener drop-off occurred.

Really helpful feedback if you're trying to optimize your show. 💯
I've heard multiple reports of people having a hard time submitting a new podcast RSS feed to Apple, so I've created a brand new feed (using @TransistorFM) to submit.

You can see it here:
feeds.transistor.fm/podcast-channel
As a comparison, look how fast and easy it is to submit a podcast to Spotify from most podcast hosting platforms.

You click one button, and it's submitted! (No need to log in to Spotify, no manual review process)

This feed was approved in 15 minutes:
open.spotify.com/show/4aUpTXwGB…
Submitting to Apple Podcasts has always had a lot of friction:

- No API for 1-click submission
- You need a valid Apple ID (verified)
- You need to manually copy & paste the RSS feed into a form

It looks like this hasn't gotten any easier in the new Podcasts Connect.
TBH, I'm really disappointed with Apple Podcast's new submission process.

Nearly every other platform makes it easy for podcasters to submit their show (with one click) via an API: Spotify, Google, @PodcastAddict, @Breaker, @ListenNotes, @PlayerFM.

Lots of friction on Apple.
Ok, this is weird: you can now add a show to Apple Podcasts without an RSS feed?
Here's what happens when I try to submit a valid podcast RSS feed to Podcasts Connect currently.

It gives these errors:
- No show art
- No language set
- No website set (even though it's optional)

Check my feed; it has all the valid tags:
<itunes:image>
<language>
<link>
I found the issue @marcoarment was talking about:

In Podcasts Connect, there's a new checkbox called "RSS feed access."

You now have to *explicitly* allow Apple to expose your RSS feed's URL through the iTunes Podcast API.
This is going to be very bad for the open podcast ecosystem.

Apple has removed public RSS feeds from the iTunes Podcast API (even from older, existing shows).

To allow your RSS feed URL to be visible, you now have to log in to to Podcast Connect and find this little checkbox.
Still cannot figure out why Podcast Connect is showing these errors. There's definitely a bug on Apple's side.

When I try to submit I get an error message.

"Need show art" (it's there)
"Need phone number" (WHAT)
WTF.

You now need to enter your phone number to submit your show to Apple Podcasts?!
Ok. I've been trying to submit this feed through Podcasts Connect for 5+ hours.

Hopefully Apple fixes these bugs soon. ✌️

For folks (like @NathanG) here's the full video of my attempt (and how it compares to submitting to Spotify):

Got a DM from someone at Apple.

I asked about the RSS submission bugs:

"We've been having issues with the crawler. Hoping to have it resolved today." 👍

I asked why public RSS URLs were removed from the API:

"That's a bug. There was no intention to remove feed URLs en masse."
The UI for adding a show in Apple Podcasts should definitely be changed.

If you had just created a new podcast on a hosting platform, which option would you choose? 🤔

Really confusing for new podcasters.
Update: I can now submit a new podcast RSS feed to Apple's Podcast Connect! 🙌

✅ RSS feed is being read properly
✅ Artwork bug is fixed
✅ Was able to submit with no errors

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More from @mijustin

20 Apr
Wow. Ok. Some pretty big @ApplePodcasts announcements for podcasters at today's #AppleEvent.

I'm still digging through it, but here's a thread with some quick thoughts.

First, in true Apple fashion, they didn't let me (or @TransistorFM) know any of this was coming.

There was speculation, but no official word from anyone at Apple.

The only thing we knew was yesterday, as reported by @Podnews, submissions went offline. Image
There's a total refresh of Apple's Podcast Connect.

Lots of new features: "ability to edit metadata, organize shows into channels, manage multiple users and roles." Looks like new analytics too.

I haven't been able to access it yet. Anyone else have luck? Image
Read 12 tweets
19 Jan
🎙️ Want me to help improve your podcast's listing on Apple Podcasts, Spotify, etc?

(One of the best ways to get more listeners is to improve your show's "packaging:" cover art, title, description)

Reply to this thread with a link to your pod, and I'll record a video for you. 👉
More info here.

(Note, I'll be publishing these videos publicly so everyone can learn. 👍)
You can subscribe (and watch) all of these "podcast teardowns" on YouTube here:

Read 8 tweets
11 Jan
If you're selling anything online, pay attention to these two variables:

1. Unit economics: how profitable is one "unit" of your product or service? (one digital download, 1 month of MRR)

2. Sales volume: how many units can you sell every month?
📊 Unit economics

Think about a musician. 👩‍🎤🎸

## She used to make:

🎵 On iTunes:
Retail price: $0.99 / track
Artist profit: $0.69 / track

## But now she makes:

🟢 On Spotify:
Artist profit: $0.007 / stream

Her profit per unit has gone WAY down.
📉 Sales volume

🎵 On iTunes, an artist needed to sell 3,623 tracks to earn $2,500 in a month.

🟢 On Spotify, she needs to get 357,143 streams to earn $2,500 in a month.

Because of poor unit economics, the volume required to hit baseline has gone WAY up.
Read 12 tweets
9 Jan
“Treating social media providers as [a public utility] threatens to convert natural monopoly or essential facility claims into self-fulfilling prophecies.”

mercatus.org/system/files/P…
Odd to see folks advocating that Twitter should be a “government controlled utility.”

So, you want to fight censorship by giving a central government control over the big social media platforms?

(Personally, as a citizen, I’m more afraid of being censored by the government)
A central totalitarian government controlling communication channels is the literal definition of “Orwellian.” Image
Read 4 tweets
9 Jan
The President can literally text every phone in America.

newsweek.com/fema-test-pres…
The President could also, conceivably, send a letter to every citizen:

washingtonpost.com/politics/his-n…
The President can also communicate on all these channels:

- National televised address
- News conference (with every major outlet in the world present)
- A massive email list
- Government websites
- His own website
- Emergency broadcast system
- LinkedIn 😜
Read 4 tweets
30 Dec 20
Business success is a function of:

📈 how much demand there is for what you’re selling

👍 how much of that demand you can capture and satisfy

💸 how much it costs you to capture that demand and create customer satisfaction

🔁 how repeatable the whole process is
📈 To figure out how much demand is there for what you’re selling, ask:

- How have you seen demand for X demonstrated?
- How many people are paying for something similar?
- If they’re not currently paying, is there a strong enough pull for them to pay?
👍 To determine how much demand you can capture, ask:

- what unfair advantage do you have in this category?
- what unfair advantage do you have when it comes to distribution?
- what will cause people to switch to your product?
- what product gaps do you see?
Read 5 tweets

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