"I'm building this new product, which is better than current competitors <but I won't say why>"
"I can't write it here"
2/ If your message could have been sent to someone else without any change other than the name, it's spam.
3/ If your message is more about you than about the recipient, it's spam.
4/ If your message asks for a sign-up, provide evidence it will be painless.
5/ If your message asks for a chat, make sure that the following options are ALL mentioned:
- now
- a few options in the future
- at the recipient's preference
- we can keep it via text
- it's okay if no time
6/ If your message asks for help, provide evidence that you have a reputation for using help well.
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I disagree with many of the points below. One by one:
#6: the problem is not herding, but herding in absence of skin in the game.
Herding + skin in the game = we imitate those who prepare for disasters.
Herding w/o skin in the game = we imitate charlatans and fools.
(THREAD)
#4: Inertia. If it were a thing, people who got a driving license would keep driving slowly, as they got used to while practicing.
Instead, inertia is a confabulation. We constantly adapt our optimal risk-taking level based on our experiences and incentives.
Sometimes it means not to change (and a researcher jumps in calling "inertia!") but other times it means to change (and someone jumps in calling "another fancy name for another bias") – but both are confabulations that tell more about the study design than about our brain.
Example: 94% of 80+yo in my region booked the vaccine but only 50% of 70-79yo. Why? The former can do it through their doctor; the latter must use a website.
Website scale fast, but arteries must become capillaries to reach everyone
2/ Similarly, many company initiatives fail because the center (top management) uses arteries (company-wide emails) to communicate a change to the the peripheries (employees).
Instead, they should focus on a capillar approach. Only supervisors are close enough to drive change.
3/ The focus of every company initiative should be to *actively* recruit & engage supervisors so that they'll communicate the change & demonstrate the need for change *effectively*.
Some things can only be done with personal touch.
Company initiatives must account for it or fail
Gumroad is the platform on which I sell my eBooks. It's their 10th birthday. To celebrate, they decided to cancel all transaction fees for the day, and I decided to match & pass the savings to readers
(discount links in the thread👇)
First, my most-sold book: "Ergodicity, as simple as possible."
It's the best book to get an intuitive understanding of one of the most important concepts to take good decisions regarding your career, relationships, and life in general.