Thread by @TaylorLagace

In light of the iOS 14 update, constant creative & organic channels will be key components in overall marketing strategies to combat the challenges that await e-commerce brands in this upcoming season.

INFLUENCER seeding kills these 2 birds with 1 stone (THREAD)

2/ Let's just dive right in to how you can tactically do this.

Begin by identifying and reaching out to 500 influencers with "no strings attached messaging".

See template influencer outreach message at the bottom of this thread...

3/ From these 500 reach outs, you'll see a minimum of 100 influencers (20%) to opt-in to receive your product/service.

4/ From these 100 influencers you'll see a minimum of 30 influencers (30%) end up posting on average 2-3 pieces of media each.

5/ So what do you get out of this influencer seeding strategy?

A.) An incredibly effective organic channel spearheaded by influencers.

B.) Mass amounts of IGC (Influencer Generated Content) to repurpose as FB & IG Ads.

Each of these "birds" will be key amidst the iOS14 update.

6/ Organically speaking, you'll have 30 influencers posting 60-90 unique assets on behalf of your brand across social media platforms.

7/ Creative wise, you'll be getting 60-90 UNIQUE assets produced by professional content creators to repurpose into Facebook Ads.

8/ Not to mention, you'd be able to get all of this for the cost on the COGS you have on sending out 100 products.

9/ Influencer Seeding Template Outreach Message attached

10/ Influencer Usage Rights Follow Up Message attached