It’s a good thing adtech collects and breaches everyone’s personal data at scale so that advertisers can pretend they are not wasting their advertising budgets. Oh wait… wsj.com/articles/marke…
So adtech fraud consultant is a booming career path because the industry is a dumpster fire and I do regret not developing an elective course on deep adtech forensics at this juncture.
The ad industry and its enablers in big tech argue to lawmakers that personal data extraction and exploitation is the engine of the economy. The problem is we do not know how much is fraudulent. Of that, we don’t know how much ad money is diverted into organized crime.
So when ad and tech industry lobbyists do their work and water down privacy laws to keep the status quo we need to remember they are defending a fraudulent system that they know fully enables fraud.
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