Headlines are important but not easy to write.
How do you know your headline is any good?
You'll know you have a winner when it has SPICE πΆπ
How do you know your headline is any good?
You'll know you have a winner when it has SPICE πΆπ
1/5 Specific
No vague statement that could mean anything.
It should be clear what it is and who it is for.
No vague statement that could mean anything.
It should be clear what it is and who it is for.
2/5 Profit
Your reader immediately understands what's in it for them and how they'll profit from your course.
Your reader immediately understands what's in it for them and how they'll profit from your course.
3/5 Intriguing
Your headline should open a curiosity loop.
Now your reader needs to know more and has to keep reading.
Your headline should open a curiosity loop.
Now your reader needs to know more and has to keep reading.
4/5 Credible
You aren't making any outlandish claims. What you're saying is believable.
You aren't making any outlandish claims. What you're saying is believable.
5/5 Easy to understand
It's clear what you mean.
You aren't using any abbreviations or jargon that may confuse your reader.
And you aren't trying to be clever for the sake of being clever.
It's clear what you mean.
You aren't using any abbreviations or jargon that may confuse your reader.
And you aren't trying to be clever for the sake of being clever.
Come up with 2-5 headlines and ask your audience for feedback.
What do they resonate the most with?
What do they resonate the most with?
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