7 ideas from yesterday's fantastic @joinClubhouse session about the latest Write of Passage launch

@david_perell, @will_mannon, and @IshIsDeep talked about long-term goals for online education, creator accounting, and fame.

🧵👇
1/7 Building a 100-year business

The creator can't be the bottleneck. It shouldn't be all about one person.

The responsibility for teaching can be distributed across alumni mentors and the community itself.
2/7 Aim for niche fame, avoid celebrity fame

Becoming famous in a particular niche has all the upside without the downside of fame.

You'll be able to connect with the world's experts and have a massive impact.

Article referenced in the session:

tim.blog/2020/02/02/rea…
3/7 Creator Accounting

It's not only about how much money you make.

It's about the freedom you create for yourself.

Are you free to take a day off to spend with friends who are in town?
Are you free to go down a rabbit hole chasing an idea if you feel like it?
4/7 Treat your audience's attention with a crazy level of respect

They only send emails about the Write of Passage launch to people who had specifically opted in to hear about it.

Sacrifice sales in the short-term for long-term success.
5/7 Why limit the number of students in a cohort?

To create an intimate, high-touch community where everyone knows each other.

Everyone in there really wants to be there.

Raises the quality.
6/7 Could online courses ever provide credentials?

Credentials don't always make sense.

When it comes to online writing or design, the portfolio of work itself is way more important. And it's immediately visible.
7/7 How do you measure the success of your students?

Example YC: Revenue is the metric they focus on.

But online writing is much harder to measure.

Idea: Gross Domestic Content

What’s the content that students wouldn’t have otherwise created?

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Julia Saxena 🚀🚢

Julia Saxena 🚀🚢 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @julia_saxena

21 Feb
Got the chance to lead a workshop today for @dickiebush's amazing #ship30for30 community.

I covered how to craft attention-grabbing headlines for your essays.

Shared this 5-point checklist to test your headlines against 👇
1/5 Is your headline specific?

The more specific, the better your target audience can identify that you've written this just for them.

specific > generic
2/5 Is it credible?

Is it believable?

Make sure that the promise you're making in your headline isn't too good to be true.
Read 6 tweets
17 Feb
What course creators can learn from MIT professor, mathematician, and philosopher Gian-Carlo Rota

7 lessons from a fantastic article by @farnamstreet

🧵👇
1/7 Every lesson should focus on one main point only

Explain it from different angles with different examples to increase the chances that every student "gets it".

Trying to fit in too much can cause confusion and overwhelm.
2/7 Never run over time

Attention spans can only stretch so far.

It’s important to respect the time and attention of others.

This will also force you to condense and compress your ideas further.
Read 9 tweets
16 Feb
It's not the person with the best idea or the right answer who wins.

But the one with the most compelling story.

5 takeaways from @morganhousel 's essay "Best Story Wins" 👇
1/5 You don't need to come up with brilliant, original ideas

Take common knowledge and present it in a new way.
Present it better than anyone has done before.

That's enough.
2/5 Stories are like leverage for complex topics

They help people get the full potential out of something complicated.
But with way less effort.
Read 7 tweets
15 Feb
For the next 30 days, I will tweet a daily Atomic Essay as part of #ship30for30 🚢

I'll write about...
- copywriting
- online courses
- productivity

If any of these topics resonate with you, I'd love to hear what you want to learn specifically.

Follow along in this thread 👇
Read 4 tweets
14 Feb
6 ways to hook your audience so they have to keep reading

Nailing the first and second sentence of an essay is critical. But the hook isn't always obvious.

Here's my cheat sheet for creating intriguing hooks in preparation for #ship30for30

🧵👇
1/6 Drop the reader right into a high-tension moment of a story

The moment when you're about to get eaten by a bear is way more interesting than how you started your camping trip that morning.

You can always circle back to how it all started.
2/6 Pose a BIG question that makes the reader think

Ask "What if...." and let them think through a scenario.
Read 7 tweets
13 Feb
All out of ideas?

13 ways to generate ideas and get the ball rolling again.

I need this list for myself ahead of starting #ship30for30

🧵👇
1/13 Choose a quote

Could be your favorite or a random one.

Write about your interpretation of it.

Use "Yes, and..." "Yes, but..." or "No, actually..." to trigger a flow of ideas.
2/13 Go through your tweets

Especially the ones that got traction.

Pick one and think about how you could expand on the idea.
Read 14 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!