For business, copywriting is vital.
Learn how to write copy, and you can sell water to a fish.
So, I compiled my favorite writing tips from Mark Twain to Amazon.
Use these 7 tips to win at business writing 🧵
Learn how to write copy, and you can sell water to a fish.
So, I compiled my favorite writing tips from Mark Twain to Amazon.
Use these 7 tips to win at business writing 🧵
1. Anton Chekhov
Anton Chekhov said, “Don’t tell me the moon is shining; show me the glint of light on broken glass.”
This is the “Show, Don’t Tell” technique.
When writing, it’s your job to make your words come to life in the reader's mind.
Anton Chekhov said, “Don’t tell me the moon is shining; show me the glint of light on broken glass.”
This is the “Show, Don’t Tell” technique.
When writing, it’s your job to make your words come to life in the reader's mind.
2. Amazon
Replace adjectives with data.
A ton of Amazon Prime Members - > 98% of Amazon Prime Members
Common adjectives do nothing for context.
Replacing them with data helps the consumer mentally visualize the context.
Replace adjectives with data.
A ton of Amazon Prime Members - > 98% of Amazon Prime Members
Common adjectives do nothing for context.
Replacing them with data helps the consumer mentally visualize the context.
3. Ernest Hemingway
A great writer understands what he’s writing about.
First, study the topic. Know it from the inside out.
Then write.
The more you know about a topic, the more ammunition you’ll have loaded up.
A great writer understands what he’s writing about.
First, study the topic. Know it from the inside out.
Then write.
The more you know about a topic, the more ammunition you’ll have loaded up.
4. Apple
Often, you will see Apple use the repetition of words in the same sentence or headlines.
The repetition of a word puts an emphasis on “X.”
It subconsciously tells the reader this is important.
For example:
No noise. No fan. Just air.
Often, you will see Apple use the repetition of words in the same sentence or headlines.
The repetition of a word puts an emphasis on “X.”
It subconsciously tells the reader this is important.
For example:
No noise. No fan. Just air.
5. Mark Twain
Mark Twain said, "Over-explanation ruins stories – express it succinctly or consider taking it out.”
Want to lose a reader's attention? Over-explain something.
Nothing will disengage a reader more than reading through lines of BS.
Be clear and concise.
Mark Twain said, "Over-explanation ruins stories – express it succinctly or consider taking it out.”
Want to lose a reader's attention? Over-explain something.
Nothing will disengage a reader more than reading through lines of BS.
Be clear and concise.
6. @ScottAdamsSays
Grab attention with the first sentence.
If they don’t read the first sentence — then they won’t read the second.
Your first sentence is your first impression.
Make it engaging.
Use it to keep your reader's eyes moving.
Grab attention with the first sentence.
If they don’t read the first sentence — then they won’t read the second.
Your first sentence is your first impression.
Make it engaging.
Use it to keep your reader's eyes moving.
7. Cards Against Humanity
Don’t appeal to everyone.
Card’s Against Humanity’s copy reflects their brand's voice. And it's demographic.
They don’t care about the outsiders.
Only about the people, they want to communicate with.
Ex:
Don’t appeal to everyone.
Card’s Against Humanity’s copy reflects their brand's voice. And it's demographic.
They don’t care about the outsiders.
Only about the people, they want to communicate with.
Ex:
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TL;DR
1. Show. Don't Tell
2. Replace adjectives with data
3. Know the topic. Then write.
4. Repeat words to put an emphasis on "X"
5. Don't over-explain anything.
6. Keep the reader's eye moving with a killer first sentence
7. Don't appeal to everyone
1. Show. Don't Tell
2. Replace adjectives with data
3. Know the topic. Then write.
4. Repeat words to put an emphasis on "X"
5. Don't over-explain anything.
6. Keep the reader's eye moving with a killer first sentence
7. Don't appeal to everyone
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