For business, copywriting is vital.

Learn how to write copy, and you can sell water to a fish.

So, I compiled my favorite writing tips from Mark Twain to Amazon.

Use these 7 tips to win at business writing 🧵
1. Anton Chekhov

Anton Chekhov said, “Don’t tell me the moon is shining; show me the glint of light on broken glass.”

This is the “Show, Don’t Tell” technique.

When writing, it’s your job to make your words come to life in the reader's mind.
2. Amazon

Replace adjectives with data.

A ton of Amazon Prime Members - > 98% of Amazon Prime Members

Common adjectives do nothing for context.

Replacing them with data helps the consumer mentally visualize the context.
3. Ernest Hemingway

A great writer understands what he’s writing about.

First, study the topic. Know it from the inside out.

Then write.

The more you know about a topic, the more ammunition you’ll have loaded up.
4. Apple

Often, you will see Apple use the repetition of words in the same sentence or headlines.

The repetition of a word puts an emphasis on “X.”

It subconsciously tells the reader this is important.

For example:

No noise. No fan. Just air.
5. Mark Twain

Mark Twain said, "Over-explanation ruins stories – express it succinctly or consider taking it out.”

Want to lose a reader's attention? Over-explain something.

Nothing will disengage a reader more than reading through lines of BS.

Be clear and concise.
6. @ScottAdamsSays

Grab attention with the first sentence.

If they don’t read the first sentence — then they won’t read the second.

Your first sentence is your first impression.

Make it engaging.

Use it to keep your reader's eyes moving.
7. Cards Against Humanity

Don’t appeal to everyone.

Card’s Against Humanity’s copy reflects their brand's voice. And it's demographic.

They don’t care about the outsiders.

Only about the people, they want to communicate with.

Ex:
Want to become a better marketer every day?

Then follow @alexgarcia_atx to make sure a marketing thread shows up on your feed for the next 7 days :)
It's also a newsletter that I send to 5200+ marketers. (over 50% of them open it daily)

Join them 👇

bit.ly/3flYp6b
TL;DR

1. Show. Don't Tell
2. Replace adjectives with data
3. Know the topic. Then write.
4. Repeat words to put an emphasis on "X"
5. Don't over-explain anything.
6. Keep the reader's eye moving with a killer first sentence
7. Don't appeal to everyone

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More from @alexgarcia_atx

6 May
Twitter threads are the new blogs.

Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.

These 15 learnings will help your threads go viral 🧵
1. Identity

Figure out what you want to be known for and create around it.

Overtime, you will form an idenity.

For ex:

@david_perell = The Writing Guy

@mrsharma = The DTC Guy

I want to be known as "The Marketing Guy." Image
So, 50 marketing threads over 50 days to jump start the process of forming my digital identity.
Read 26 tweets
5 May
Compelling copy with complementing visuals is a cheat code.

Together, it helps a consumer understand and visualize your product.

No one does this better than Apple.

Here are 10 examples from Apple's site 🧵
Apple announced the release of their new iMacs.

Unlike the previous editions, these come in seven "vibrant" colors.

And you get to choose the color that matches your personality.

A fun play on words + killer creative (it's actually a vid) = ENGAGED.
This headline lives over the screen.

The placement is intentional.

Your eyes shift to the headline. And automatically you see the visual and register how thin it is.

All the white space around the screen help illustrate the width even more.
Read 14 tweets
3 May
Walt Disney revolutionized the entertainment industry.

So much, his vision is now the 24th most valuable company in the world by market cap.

From storytelling to an unforgettable experience -- Disney's marketing is just as magical.

Here are 8 marketing lessons from Disney 🧵
1. Identity

From the jump, Disney identified Disney World as “The Most Magical Place on Earth.”

As a consumer, you know what to expect when you plan your vacay at Disney.

It’s going to be an immersion into a fantasy world better than reality.

An amazing move by Walt Disney.
2. Kids to adult

Adults are kids grown up.

The right experience and you can bring the kid out of any adult.

Disney is the best at this.

They focus on creating a memorable experience for adults as much as they do for the kids.

This creates 2-folded desire (kids and parents)
Read 16 tweets
1 May
9 Proven Ways to Grow and Optimize Instagram🧵
1. Relevancy > Strategy

Strategy has its place but relevancy supercharges growth.

Social and culture go hand in hand.

The more relevant you are in culture the more of an impact your content will have.

Big moments = pause your strategy and execute on relevance.
2. Use ALL IG features

Instagram’s algo rewards you if you can keep consumers on your content.

Use all features:

- reels
- igtv
- stories
- highlights
- carousel

Your audience will roam your content.

In reward, your content will become more discoverable.
Read 14 tweets
1 May
What do Nike, Tesla, Apple, and Harley Davidson all have in common?

A cult-like following.

Cult brands leave their competitors in the dust and create a fan base other companies envy.

Here are the 6 keys to creating a cult-like brand 🧵
1. Mission

Your mission is your purpose.

Without a distinguished mission, people won’t follow.

You have to give your consumer base a North Star that they want to chase.

For example, Tesla's mission is to accelerate the world's transition to sustainable energy.
Consumers who align with Tesla’s mission feel as if they are part of the movement.

When Tesla wins, they win.
Read 15 tweets
30 Apr
Nike's marketing is iconic.

In 1992, Phil Knight laid the groundwork for Nike's high-performance marketing.

To this day, Nike stays true to these principles.

These 11 lessons made Nike the world's leading athletic apparel brand 🧵
1. How Nike First Understood Their Consumers

In Nike’s early days, they were a running shoe company.

Their employees were runners.

Because of this, they understood their consumers very well.

When they branched out into other sports, they had to do the same.
Nike would go to the top players of that sport and would do everything possible to understand what they needed from a tech and design standpoint.

And then the engineers would create a product that would give the athletes what they needed both functionally and aesthetically.
Read 29 tweets

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