Compelling copy with complementing visuals is a cheat code.

Together, it helps a consumer understand and visualize your product.

No one does this better than Apple.

Here are 10 examples from Apple's site 🧵
Apple announced the release of their new iMacs.

Unlike the previous editions, these come in seven "vibrant" colors.

And you get to choose the color that matches your personality.

A fun play on words + killer creative (it's actually a vid) = ENGAGED.
This headline lives over the screen.

The placement is intentional.

Your eyes shift to the headline. And automatically you see the visual and register how thin it is.

All the white space around the screen help illustrate the width even more.
As you scroll, it takes you to the base of the computer.

Where a headline appears that tells you how light the computer is.

A clear product shot from the side with dominant white space continues to illustrate how minimal the computer is.
On the other end -- Apple's 27" mac.

The biggest iMac of them all.

Product shot angled from the bottom to give you this bigger-than-life feel.

They also do this in movies.
Off a hot release -- Apple announced two new iPhone 12s.

One with a larger screen (6.1 in)

One with a small screen (5.4 in)

One product image with two headlines paints a clear picture of the difference.
We all know H20 is the chemical formula for water.

One additional letter, and you now know the iPhones are water-resistant.

The complimenting image helps you visualize what could happen to your iPhone, and it would still be okay.
Headlines should articulate one idea.

The idea here?

Less bezel. Meaning, less of a border between the screen and phone.

For you, this is a bigger screen.

A smart product photo and consumers know exactly what Apple means.
The Apple Watch Series 6 puts an emphasis on your health.

Primarily, the addition of measuring your blood oxygen level.

To help you visualize this, Apple:

- used a red watch (blood)
- portrayed the sensors as blood oxygen

Freakin' genius
Family cares about family.

With their new feature, your family can be "joined at the wrist."

To help illustrate this, two Apple watches intertwined.

Avatars on one watch (your fam)

Text messages between you and grandma on the other.
Wondering if the new iPad was portable?

The angle overhead shot leaves no doubt how thin it is.

Plus, it helps illustrate the size of the screen.

A vibrant photo and you know what quality visuals to expect from the "liquid retina display."
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It's also a newsletter that I send to 5400+ marketers. (over 50% of them open it daily)

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Main Takeaways:

1. When you can -- use plays on words to help illustrate your idea (ex: H2ok or you do hue)

2. Your copy and creative should work together to persuade consumers

3. The more they complement each other -- the more your consumers will understand

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More from @alexgarcia_atx

7 May
How did Facebook, Zapier, and Tinder drive growth early on?


PayPal growth-hacked its way to 5M users in 3 months.

Tinder used sororities and frats to 3x their user base.

Steal these 7 growth-hacking strategies that led to millions of users🧵
1. Tinder

Tinder tripled its user base from 5k users to 15k users in a blink of an eye.

To make it happen, they would go to sororities and get the girls to install the app.

Then, they'd go to the bothering frat and get them to sign up after they saw their friends on Tinder.
This is how @WhitWolfeHerd got the first 15k users on Tinder.

Hustlin' on her own campus and planting the seed for growth.
Read 20 tweets
6 May
Twitter threads are the new blogs.

Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.

These 15 learnings will help your threads go viral 🧵
1. Identity

Figure out what you want to be known for and create around it.

Overtime, you will form an idenity.

For ex:

@david_perell = The Writing Guy

@mrsharma = The DTC Guy

I want to be known as "The Marketing Guy." Image
So, 50 marketing threads over 50 days to jump start the process of forming my digital identity.
Read 26 tweets
4 May
For business, copywriting is vital.

Learn how to write copy, and you can sell water to a fish.

So, I compiled my favorite writing tips from Mark Twain to Amazon.

Use these 7 tips to win at business writing 🧵
1. Anton Chekhov

Anton Chekhov said, “Don’t tell me the moon is shining; show me the glint of light on broken glass.”

This is the “Show, Don’t Tell” technique.

When writing, it’s your job to make your words come to life in the reader's mind.
2. Amazon

Replace adjectives with data.

A ton of Amazon Prime Members - > 98% of Amazon Prime Members

Common adjectives do nothing for context.

Replacing them with data helps the consumer mentally visualize the context.
Read 11 tweets
3 May
Walt Disney revolutionized the entertainment industry.

So much, his vision is now the 24th most valuable company in the world by market cap.

From storytelling to an unforgettable experience -- Disney's marketing is just as magical.

Here are 8 marketing lessons from Disney 🧵
1. Identity

From the jump, Disney identified Disney World as “The Most Magical Place on Earth.”

As a consumer, you know what to expect when you plan your vacay at Disney.

It’s going to be an immersion into a fantasy world better than reality.

An amazing move by Walt Disney.
2. Kids to adult

Adults are kids grown up.

The right experience and you can bring the kid out of any adult.

Disney is the best at this.

They focus on creating a memorable experience for adults as much as they do for the kids.

This creates 2-folded desire (kids and parents)
Read 16 tweets
1 May
9 Proven Ways to Grow and Optimize Instagram🧵
1. Relevancy > Strategy

Strategy has its place but relevancy supercharges growth.

Social and culture go hand in hand.

The more relevant you are in culture the more of an impact your content will have.

Big moments = pause your strategy and execute on relevance.
2. Use ALL IG features

Instagram’s algo rewards you if you can keep consumers on your content.

Use all features:

- reels
- igtv
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Your audience will roam your content.

In reward, your content will become more discoverable.
Read 14 tweets
1 May
What do Nike, Tesla, Apple, and Harley Davidson all have in common?

A cult-like following.

Cult brands leave their competitors in the dust and create a fan base other companies envy.

Here are the 6 keys to creating a cult-like brand 🧵
1. Mission

Your mission is your purpose.

Without a distinguished mission, people won’t follow.

You have to give your consumer base a North Star that they want to chase.

For example, Tesla's mission is to accelerate the world's transition to sustainable energy.
Consumers who align with Tesla’s mission feel as if they are part of the movement.

When Tesla wins, they win.
Read 15 tweets

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