People reflexively ignore welcome emails after signup.
But, if people open your welcome emails, they're more likely to consistently open your newsletters.
Try this:
• Delay welcome email by 45min to bypass this reflex
• Send the email from a person—not the business
When pitching your newsletter on your site:
• Show a sample issue on the page. Prove that your content is high quality.
• Give them control over how often they get emailed. Some want weekly, but others want monthly. High volume can burn you and your readers out.
We ran a Twitter poll asking what percentage of the newsletters people subscribe to lead to fatigue.
Answer? 80%.
Suggestion: Consider sending fewer emails. Make each really count.
After newsletter signup, send subscribers a sample issue:
Piece together your best content from past issues into a super-issue.
This gets them anticipating your next issue, and it makes them less likely to insta-unsubscribe once they get it.
Make emails fun—not just educational.
Consider injecting a few memes, jokes, or interesting links from around the web.
Give readers a dopamine hit upon opening your email.
We add a meme to each issue. People reply to tell us how much they appreciate it.
Make it seamless to refer:
• Remind readers at the end of each issue that they can refer others. Include a link
• Have a web version of every issue so they can be easily shared outside of email
• Consider rewards: Send a monthly bonus issue for referring 5 friends
When pitching Twitter followers to become newsletter subscribers, two ideas:
• Obvious: Link in your bio.
• Less obvious: Cut a tweet thread short and tell people to subscribe for the rest of the thread's insights.
Recap:
• Consider sending fewer emails.
• Send a super-issue upon signup.
• Make referring seamless.
For more on emails, check out this thread on how to create an email marketing engine. It covers:
• How to write great emails
• Proper segmentation and flows
• Metrics to focus on
THREAD: 9 growth tactics they continuously recommend.
(On emails, ads, copywriting, TikTok, and more)
1) With referrals, most users don't care about earning a bit of cash.
Instead, try rewarding users with more access to the CORE PRODUCT.
E.g. When you invite someone to Dropbox, you're rewarded w/ extra storage. Storage is what people signed up for—give them more of it 👇
1b) If you can't reward with more access to your core product, then the cash reward must be significant:
• Physical goods: Offer the product for free once someone refers 5 other customers.
• Subscription services: Offer the service for free for ~ 3 months. Not just one month.
• These are not ironclad rules.
• Not every great startup has the same journey. Breakouts are often outliers.
• This is not *at all* an exhaustive list of how to pitch a startup.
These are select *reminders* that the group's investors wanted to highlight.
On a call, you don’t need a strong opening hook—although it helps.
What's important is opening with a clear, concise explanation of:
• What you do
• Why it’s likely to be successful
• Why now's the time to do it
• Who you are