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9 May, 4 tweets, 2 min read
OBSERVATION OF THE DAY 2020509

It seems that the most valuable place for aspiring electric automakers to be during the last 24 hours was on Saturday Night Live SNL

How can we visualize their marketing costs and benefits ?
A significant number of automakers paid a lot of money to be associated with the show this Saturday night, and got small amounts of U.S. air time in the shadow of the electric vehicle Market Leader, plus a little bit of social media reaction

High Cost, Low Impact

Halo Effect
One automaker paid nothing, got vastly more air time, and multiplied their direct exposure to tens of millions of people worldwide by expanding their reach at no cost through Twitter and YouTube

No Cost, Huge Impact

Irony

IRONY MAN

WARIO

@elonmusk Image
And the very best Princess Peach Image

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More from @jpr007

JPR007 Profile picture
8 May
ADAC REVIEW - VW ID.3 PRO PERFORMANCE WITH 58 kWh BATTERY

The ID.3 as Pro Performance 1st Max with 58 kWh battery costs 48,735 euros new

Only a few options are available, the model is basically fully equipped

adac.de/_ext/itr/tests…
That and the 3,000 euros (net) manufacturer's contribution to the electric car premium put the price into perspective somewhat, but the test car still remains an expensive car in its class
This does not take into account that the software is not yet ready in important parts and has considerable bugs - the vehicle should not really be sold in this form yet

This gives customers little pleasure, but all the more frustration due to the dropouts and malfunctions
Read 18 tweets
JPR007 Profile picture
8 May
AUTOMOBILE COST OF OWNERSHIP - GERMANY ADAC

The German automobile club ADAC publishes information on vehicles sold in its market, including Cost of Ownership analysis like the one summarised here for VW Golf

The starting points are List Price, Time Horizon, and Annual Mileage
The results are provided in the form of monthly costs in four categories and then converted to Euro cents per km as shown here for the 17 different versions of the VW ID.3
ADAC METHODOLOGY

Calculation basis for the standardized car cost calculation

1. HOLDING PERIOD

- 24 to 60 months with a standard of 60 months

2. MILEAGE

- 5,000 to 60,000 km per year with a standard of 15,000 km per year and a maximum cumulative total of of 160,000 km
Read 25 tweets
JPR007 Profile picture
8 May
ADAC ANALYSIS SHOWS BEVs ARE NOW BEATING ICEVs ON CUSTOMER COST

- VW ID.3 and Hyundai Ioniq show the clear advantages

- Tesla Model 3 NOT included in the analysis
ADAC COMMENTARY :

The total cost calculation uses a five-year holding period and 15,000 km/year

The VW ID.3 clearly beats comparably powered and equipped VW Golf petrol and diesel models when taking into account the electric purchase subsidy
The reasons for this are the lower depreciation in absolute terms, the lower fixed costs with no vehicle tax, and above all the significantly better insurance type classifications of the ID.3
Read 6 tweets
JPR007 Profile picture
6 May
Chip shortage forces automakers to leave out some high-end features europe.autonews.com/suppliers/chip…
When automakers were first hit with chip shortages at the end of last year, they tried idling factories until the trouble passed

But with the crisis stretching into its fifth month and getting worse, they are getting creative to keep at least some production moving forward
Nissan is leaving navigation systems out of thousands of vehicles that typically would have them because of the shortages

Ram no longer offers its 1500 pickups with a standard "intelligent" rearview mirror that monitors for blind spots
Read 37 tweets
JPR007 Profile picture
2 May
REUTERS EXCLUSIVE

Jidu Auto, an electric vehicle venture between China’s tech giant Baidu and Chinese automaker Geely, aims to plough 50 billion yuan ($7.7 billion) into producing smart cars over the next five years, its chief executive told Reuters

reuters.com/business/autos…
Xia Yiping said on Friday that the funding would come from Baidu and other investors and Jidu would aim to launch its first electric vehicle EV in three years, as is standard for the industry, but would make efforts to speed this up
Its first EV would look like a "robot" and would target young customers, Xia said, adding that Jidu would analyse big market data before deciding on a final model
Read 11 tweets
JPR007 Profile picture
2 May
FOUR THOUGHTS FOR THE DAY 20210501

1. We are already in a period of automobile Supply Shortage relative to Natural Demand

That Supply Shortage has the potential to total up to as much as 600 million vehicles during the 15 years through 2034 Image
2. This 600 million vehicle Supply shortfall will represent a huge portion of the Global Vehicle Fleet, which is only around 1,500 million vehicles today

- and it will be due to Battery Supply limitations Image
3. One consequence of this lack of new vehicles may be to raise the value and longevity of Used Vehicles during those "Supply Shortage Years" beyond what many of us are expecting Image
Read 5 tweets

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