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Aleksandr Volodarsky Profile picture
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14 May, 6 tweets, 2 min read
I went from 300 to 5k followers in just 2 months.

Here are types of tweets that went a bit viral

+ how I get ideas

πŸ‘‡πŸ‘‡πŸ‘‡
Drama

This tweet got almost 500k views
Applauding

This one got 150k views
Sum-ups from my experience

This thread was viewed 300k times
Announcements

This tweet got over 350k views.
BTW, I'm still working on the mini-course 😞

This is how I get ideas:

β€’ using Tweetdeck I find tweets that got a lot of likes and retweets
β€’ I use those topics to share my own experience Image

β€’ β€’ β€’

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More from @volodarik

Aleksandr Volodarsky Profile picture
25 Mar
In early days I did all our copy.

It sucked so bad. Good thing, I made friends with people who taught me how to write.

Copywriting is the #1 skill for entrepreneurs. You write emails, articles, landing pages every day, and it helps you grow.

This will 10x your copy πŸ‘‡
First, let's talk fundamentals:

Users on different stages of awareness will respond to a different language.

β€’ Most aware readers understand your solution and are ready to purchase
β€’ Product-aware readers are learning about your product. Free trials, demos will help conversion

β€’ Solution-aware readers are considering solutions to their pain/problem

β€’ Problem-aware readers are dealing with pain/problem

β€’ Unaware readers haven’t experienced the problem
Read 14 tweets
Aleksandr Volodarsky Profile picture
22 Mar
Let's talk GREAT brands.

They stand for what they believe in, even though it can play against them.

Look at what Nike did supporting Kaepernick potentially losing in sales and brand loyalty.

🧡
In the 5th year of his professional career, Kaepernick began kneeling on the sideline at games during the national anthem to protest social injustice and police brutality.

First, he didn't get any attention. Then more player picked it up, and THAT guy said:
"Get that son of a bitch off the field right now"


Kaepernick ends his contract with the 49ers in 2017 and can't get into another team as other team owners are blackballing him.

Enter Nike part IπŸ‘‡
Read 7 tweets
Aleksandr Volodarsky Profile picture
6 Mar
I hired 32 people and fired 10 of them.

We are growing like crazy, but I made every mistake in the book.

*Non-obvious* lessons from early hiresπŸ‘‡
1. Noone gives a shit about you until everyone worships you.

This goes for investors, users, and especially job seekers.

The competition for good talent is even more brutal than for market share, and until you are unknown...

YOU LOSE!
So even before you start hiring, make yourself known.

The easiest way to do that is to build in public. It will help you to attract attention from everyone.

You can also start being smart-ass in media and local communities.
Read 15 tweets
Aleksandr Volodarsky Profile picture
24 Feb
14 things I will do differently in my next startup.

We are in a great place now. Awesome team, all the numbers are going UP!

But during 5 years I've made a bunch of mistakes that delayed our growth.

Go ahead, learn from them πŸ‘‡πŸ‘‡πŸ‘‡
1. Hunger

We started sales early, got initial traction that allowed me to hire a team. But then I got comfortable, distracted by unimportant things. We stagnated for over a year.

You should always be hungry for growth!
2. Funding

At year 2 we were not in a good place and took funding: $60k for 17% equity.

Horrible move. I could close a few clients or do consulting work and get the same cash.

Giving up equity in the early stages is very expensive. Try to delay it for as long as you can.
Read 20 tweets

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