Thread by @YouGov

What is woke?

The term gets thrown around a lot, but what do Britons actually think it means?

As with most such terms, most people don't know (59%, including 30% who've never heard it used). And people are imposing very different meanings on the term...

yougov.co.uk/topics/politic…

Are you woke?

Among all Britons
Yes – 12%
No – 23%
Don’t know what woke means – 59%

Among those who say they understand the term woke
Yes – 29%
No – 56%

yougov.co.uk/topics/politic…

Is being woke a good or bad thing?

All Britons
Good – 11%
Bad – 15%
Neither – 14%
Don’t know what woke means – 59%

Among those who say they understand the term woke
Good – 26%
Bad – 37%
Neither – 33%

yougov.co.uk/topics/politic…

Who is woke? According to people who say they understand the term:

Jeremy Corbyn – 34%
Joe Biden – 22%
Keir Starmer – 17%
Boris Johnson – 2%

BBC – 34%
Guardian – 34%
Times – 7%
Daily Mail – 6%

yougov.co.uk/topics/politic…

What is woke? According to people who say they understand the term...

Removing statues – 60%
Supporting BLM – 56%
Supporting trans equality – 52%
Being politically correct – 46%
Support gay equality – 43%
No-platforming – 41%
Anti-British Empire – 40%

yougov.co.uk/topics/politic…

...BUT, what people say is woke differs depending on their own 'wokeness'

Most woke people say: supporting social equality, tougher action on climate change

Most not-woke people say: political correctness, no-platforming, anti-British Empire, the BBC

yougov.co.uk/topics/politic…