Here’s why you should have more active sentences when writing content💪🏿

A thread
👇

An active voice...

✅Puts your reader in the moment and makes it easy to understand your message

✅Turns your CTA into a command
✅Evokes stronger emotion and engages the reader

✅Moves the plot along and keeps you in control of your writing
A few examples:

Passive voice: Jenny is really loved by me

Active voice: I love Jenny

Passive voice: Emeka was killed by a fart

Active voice: A fart killed Emeka
The difference is usually the structure of the sentence.

Passive sentences are lengthy and more descriptive, while active writing is punchier, with emphasis on the action, rather than the performer of the action.
Read the sentence aloud when proofreading.

Sentences with an active voice are easier to read and digest. If it sounds awkward, you’ve probably used a passive voice.
Culprits of passive tone include helping verbs like:

Should, will, would, may, could, can, does, being, be, should be, has had, and be, is, was, are, and were

Sometimes, sentences can stand alone without these verbs.
Eliminating them turns a passive sentence into an active one.

Grammarly Premium and the Hemmingway App are great tools to explore.

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More from @chimammeje

20 May
What should you do if a blog post you’ve published doesn’t rank within two months?

👇

I say two months because that’s how long I like to wait before tracking anything.
1: Go back to the content outline and weigh it against competitors

Does it satisfy search intent?

Is it comprehensive enough?

Does it include elements such as videos or infographics you found on competitor pages?
Did you work in enough semantic topics?

Did you exploit a gap that competitors didn’t cover?

Are you using the right meta data?
Read 9 tweets
18 May
Why should empathy drive your content marketing?

👇

There is no holistic content strategy without empathy

You know why?

Because empathy is the single greatest superpower of the best marketers
This is empathy:

✅Learning to wear the shoes of your target audience

✅Feeling the pain that keeps them up at night

✅Embodying the solution they chase after relentlessly
Empathy gives you instant connection, and that’s everything in conversion

It feeds the narrative you're weaving with each content in the funnel
Read 5 tweets
3 May
How to write an intro for your blog post that doesn't suck or make me wanna sleep

1. Quote a stat around the problem

Statistics are powerful. Writing about food waste? Quote a stat on the number of hungry children in developed countries to throw your audience for a loop.
Writing about local SEO for small businesses? Quote a stat on how much money businesses lose from a lack of visibility and counter with a stat on how much small businesses make from organic search
2. Tell a story

Stories are unforgettable.
Tell stories about your personal experience with the problem, whether good or bad.
Remember, the best stories are personal!
Read 7 tweets
11 Feb
Fluff is dangerous

It’s a fucking cancer that rips your content to shreds

You know why?
Coz you’re yapping

Endlessly😫

Long winded sentences that doesn’t lead anywhere🤦🏻

Disastrous passive sentences that make me want to bludgeon my eyes out👺
Fluff is the death of engagement
Read 7 tweets
11 Feb
If the zombie apocalypse ever happens, this bucket and ikebomisara are the only two things I’m bringing along.

Here’s why👇
The bucket handle, remove it and use it to cut off a zombie 🧟‍♂️ head
Use the same handle to catch fish and sharpen the edge as knife. Gotta be thinking multi tasking tools ooh
The bucket itself... use it to smack a zombie bitch in the face🧟‍♀️ she will receive sense, trust me.
Read 8 tweets
4 Feb
How do you write long-form content people want to read?
👇
- Map out the problem and expected solutions in my mind. I like to picture the reader based on the ideal buyer.

Empathy gives me a second-hand experience of the problem and what they would want to see in a solution.
I list these problems and solutions to answer as H2s and H3s.

Next, I turn to Frase and SEMrush to create the content outline.
Read 9 tweets

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