Here’s why you should have more active sentences when writing content💪🏿
A thread
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An active voice...
✅Puts your reader in the moment and makes it easy to understand your message
✅Turns your CTA into a command
✅Evokes stronger emotion and engages the reader
✅Moves the plot along and keeps you in control of your writing
A few examples:
Passive voice: Jenny is really loved by me
Active voice: I love Jenny
Passive voice: Emeka was killed by a fart
Active voice: A fart killed Emeka
The difference is usually the structure of the sentence.
Passive sentences are lengthy and more descriptive, while active writing is punchier, with emphasis on the action, rather than the performer of the action.
Read the sentence aloud when proofreading.
Sentences with an active voice are easier to read and digest. If it sounds awkward, you’ve probably used a passive voice.
Culprits of passive tone include helping verbs like:
Should, will, would, may, could, can, does, being, be, should be, has had, and be, is, was, are, and were
Sometimes, sentences can stand alone without these verbs.
Eliminating them turns a passive sentence into an active one.
Grammarly Premium and the Hemmingway App are great tools to explore.
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How to write an intro for your blog post that doesn't suck or make me wanna sleep
1. Quote a stat around the problem
Statistics are powerful. Writing about food waste? Quote a stat on the number of hungry children in developed countries to throw your audience for a loop.
Writing about local SEO for small businesses? Quote a stat on how much money businesses lose from a lack of visibility and counter with a stat on how much small businesses make from organic search
2. Tell a story
Stories are unforgettable.
Tell stories about your personal experience with the problem, whether good or bad.
Remember, the best stories are personal!
If the zombie apocalypse ever happens, this bucket and ikebomisara are the only two things I’m bringing along.
Here’s why👇
The bucket handle, remove it and use it to cut off a zombie 🧟♂️ head
Use the same handle to catch fish and sharpen the edge as knife. Gotta be thinking multi tasking tools ooh
The bucket itself... use it to smack a zombie bitch in the face🧟♀️ she will receive sense, trust me.