Thread by @chimammeje

What should you do if a blog post you’ve published doesn’t rank within two months?

👇

I say two months because that’s how long I like to wait before tracking anything.

1: Go back to the content outline and weigh it against competitors

Does it satisfy search intent?

Is it comprehensive enough?

Does it include elements such as videos or infographics you found on competitor pages?

Did you work in enough semantic topics?

Did you exploit a gap that competitors didn’t cover?

Are you using the right meta data?

❇️Your content cannot be the same with everything that’s existing.

It’s got to have an edge that makes you stand out.

You find that edge during competitive research

2. Run that copy with SurferSEO. Naturally include as many semantic entities as possible.

What subheading can you cover that relates to the search intent of the topic?

Do you have topical authority for the topic of the blog post?

Are there internal resources within the topic cluster you haven’t linked to?

Do you need to create a cluster to build that topical authority that’s lacking?

What content can you create on alternate platforms like YT and Pinterest to drive traffic outside SERP?

Think of where your audience spends time and consider ways to take your content there

This is where content repurposing and promotion works it’s magic

Have you built high-quality, relevant backlinks to the page?

Yes baby, links are still powerful in 2021😉

Link building is extremely important if you want a successful blog

PS: If you want to learn how to build topical authority for keywords or topics you want to own, get the 10X Topic Authority Course.

Price goes up to $400 (course only) and $600 (course plus 1hr consultation) from June 1

zenithcopy.com/topic-cluster-…