Attention Arbitrage

Or as I like to call it:

"How Kardashians became Billionaires w/ Glorified White Label Makeup"

And how influencers monetize, a 🧡 Image
@KylieJenner became the youngest billionaire.

Sold her biz for $600M, Worth $1.2B.

With her Instagram posts.

She maximized your attention… into her bank account. Image
Then @KimKardashian copied her.

Then the rest of them whose names I can't remember joined in.
Are you going to murder me when I say she did a WAY better deal than @joerogan . #sorrynotsorry

She did her deal, stock popped, but her payout supposedly locked in.

Who knows could be lying. Image
Personal brands.. Get one.
- Then, your ability to monetize it becomes a flywheel.
What is a Flywheel?

- Continuously improving set of:
Repeatable actions that scale with decreasing friction Image
- Girls rule & boys drool.
- Have a personal brand.
- Learn how to do deals
Buy bentleys. πŸ˜‚

β€’ β€’ β€’

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More from @Codie_Sanchez

23 May
Candy to cash.

He makes $10K a month operating vending machines??

How @quinnjmiller plays the Charlie Chocolate of robotic machines game.

A 🧡
Give me the numbers baby....
Monthly run rate: $15k
Margins: 65%
Net profit: $9,750
Number of machines: 27
Total investment into biz: $50k
Time involvement weekly: 20hrs

What he could sell his biz for... $371kish maybe $400k
80/20 Rule Matters: What he sells most of?
12oz coke
I buy this item for $.33 (each) & sell for $1, this is a 67% margin
Read 17 tweets
21 May
The story that changed my life...

That kept me up at night.

That was worse than any nightmare.
- a suburban man, who gets up at the same hour every weekday morning,

- takes the same train to work in the city,
- performs the same task in the office,
- lunches at the same place,
- leaves the same tip for the waitress each day
Comes home on the same train each night

- Has 2.3 children
- Cultivates a little garden
- Spends a 2-week vacation every summer which he does not enjoy
- Goes to church every Christmas and Easter
Read 6 tweets
16 May
Oh hey there... so you wanna buy a laundromat?

I heard ya. SO - some of the tools we use to buy 'em.

Also remember - he who keeps it stupid simple wins. A thread on deal docs:
How do I know this isn't a lemon?
Oh that's a good q. You need a deal calculator.

Here's how we measure it. Super simplified but it lets you not waste time on sh*t.
It's not an IOU, it's an LOI (letter of intent):
Fancy way of saying, Hey Homie, I'd kinda like to buy your business.

BUT I'm not proposing, we're not exclusive, we're just dating. Cool?
Read 10 tweets
15 May
WHY to RAISE A FUND or How to Get people to Give you $$$?

I've raised for big players (Goldman, SSgA, First Trust, EEC) to the tune of literally tens of billions...

(Hand slaps face for not getting more equity)...

A thread:
At @GoldmanSachs (should I name drop again πŸ™„) we were shown a study on generational wealth...

Almost 100% of the wealth was made 1 of 5 ways:

Lucky Sperm Club (ok it said Inheritance)

Owner of a Business

Marry Rich

Public Co C Suite Exec

Asset Management
The last one is intriguing...

Building a fund and then a fund family (a group of funds)
Read 13 tweets
14 May
This dude looks at 3000+ businesses a year.

And narrows down which to buy often in 30 seconds...

A 🧡 featuring my new homie @SievaKozinsky DD process:
How to go from 3,000 -> 1,000 deals
Narrowed down by looking quickly at these 4 things..
Know your parameters = save your time.
- Type of business
- Cashflow amount
- location
- profit

Only 1-3 hits those amounts rest.. (30sec review)
1,000 --> 500
- Financials (learn how to spot a healthy biz is largely in the #'s)

Oh, they're a mess & you're actually not profitable.

Bye (less than 30min to review)
Read 9 tweets
13 May
I want to own a passive cashflow business!

Ok - then you need an operator my friend.

How we've hired 100+ operators (some amazing some spectacularly bad).

A 🧡
How to find this elusive human who will do all work while we cashflow?

Stop, no free lunches, expect skin in z game.

I started as an operator. Like a RE property manager.
They took $ risk, I took time risk.

Done right. You are giving only path to REAL wealth... ownership.

Always is one of two things:

- Potential talent - someone you know and trust or someone
- Proven talent - who has done the job before
Read 14 tweets

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