Tip: If your niche has its own lingo, it may be an SEO opportunity. Consider getting quality traffic and backlinks by defining niche keywords and creating a glossary.
Thread π
You can find people who are interested in learning about your niche by writing definitions for niche terms. Some of these people may even be researching for an article, which could mean backlinks.
Head to a site like Ahrefs or SEMrush and look for terms where the SERP returns definitions. Even better, search for "what is" keywords. You might be surprised by the lack of quality competition.
If you think your target audience will search for these low-competition terms, define each one in a blog post. Start with a concise definition, but then go into more depth than your competition.
Link to your related articles and, once you've got a few definitions in the bag, link them to each other β this comes with its own SEO benefits and makes your site more sticky.
Then, if you feel good about the results, create a glossary page on your site to act as a content hub.
Having the right desk setup makes work easier, more productive, and more enjoyable. It also helps you avoid injuries that are associated with sub-optimal setups.
Here are a few tips on leveling up your home office.
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β It's important to set your desk up in a way that suits your body. Hereβs the seated posture that many experts advise (but do what feels right for you):
- Upper legs at 90-120 degree angles to your back
- Lower legs at 90-130 degree angles to upper legs
- Feet flat on the floor
β Posture contβ¦
- Upper arms hanging down loosely
- Lower arms at 90-120 degree angles to upper arms
- Back and neck straight but relaxed
- Face 20-30 inches from monitor
- Top of screen at eye level
- Screen has 10-20 degree tilt
- Same for standing desks (minus the leg stuff)
Tip: Your social media followings are a huge asset, but they aren't always the easiest to build. Offer chat support via Instagram to grow your following.
Thread π
@DASirur of Digital Actually started using Instagram for chat support on an e-commerce site and increased its Instagram following by nearly 10x. To get people heading to Instagram for support, they added a message in their Intercom chatbot offering a 15% discount for doing so.
Just like that, many of their website visitors became engaged followers. And according to Vishal, it boosted their customers' trust in the company too.
Tip: It's no surprise that showing potential customers how much you can save them will likely increase conversions. Consider listing the cost of not using your product as one of your pricing tiers.
Thread π
Price anchoring refers to establishing a price that prospective customers can use as a reference point. Teamflow does this in an interesting way.
They show the average cost of renting an office ($799/mo) as a pricing option right next to the price of using their virtual office software ($0-25/mo). When a potential customer compares the two and sees the potential savings, the software seems even more desirable.
Looking for a remote gig to keep the lights on while you build your business?
Here are some of the best places to look.
Thread π
Note: Check out the original post if you want more (60+) options, along with tips on how to work from home successfully πͺ indiehackers.com/post/work-fromβ¦
π General freelancing marketplaces:
- Upwork: The big dog in the world of freelancing. Their cut: 20% for the first $500, then 10% up to $10K, then 5% above that.
- Hubstaff Talent: This is a free directory of companies looking for remote talent. Their cut: Free
Tip: High-quality links are gold β they give your page a boost on the SERP and improve your overall domain rating. Get solid links by offering scholarships for your course through universities.
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Colleges and universities tend to have very good domain ratings. And, as it turns out, these institutions often like to promote the free products that their students have access to.
So if you have a course that might be appropriate, consider giving access to schools as a free offering for their students. You might get some solid link juice. Plus, it's free promotion to people who will soon be in your industry.
Tip: While it can be benefical at launch, pay-what-you-want pricing often reduces conversions. But with a small tweak, sales can be increased substantially. Consider allowing customers to choose from a pre-determined list of prices.
Thread π
While studying pay-what-you-want pricing, researchers found that allowing customers to pick from three or four prices (as opposed to any price) actually boosted sales considerably.
In fact, sales went up so much in the studies that this pricing model was beneficial even when people were paying less for the products.