Today's tweet thread is on playing long term games in business and what that means.

Read on >>
1) Yesterday I tweeted this -- it was deliberately vague.

From the perspective of building relationships with ppl, I often see ppl in startup ecosystems playing short term games, when really they are just shooting themselves in the foot:

2) For example, one of my founders asked me today for an intro to a well-known VC.

I'm connected to him on LinkedIn but I told her about my interactions with him.
3) When he asked to meet me a few yrs ago, he ended up switching our meeting *several times* -- time / date / place.

Finally, the last time he asked to switch the mtg I told his admin it seemed like he didn't really see the mtg as high priority & we should cancel altogether.
4) His admin tried to save the mtg by telling me he had a plumbing emergency at his house. Simultaneously, this VC emailed me trying to save the mtg by saying he was stuck in a long mtg w a "portfolio company".

That was pretty shortsighted.
5) In fact, I have a TON of examples of VCs who ghosted me multiple times or treated me w/ disrespect when I was a founder. They all played the short game.

I'm not sure any of them saw that the next wave of emerging managers would be the same ppl who pitched them.
6) The flip side is also true. There are some (not a lot) VCs whom I really respect. Many of these ppl passed on my company & that's ok!

The key thing is they treated me w respect - as a human being.

These are the ppl I recommend.

VCs say no a lot. But how you say no is key.
7) And it works in other ways as well.

In the startup journey, a lot of ppl will tell you no. Investors. Potential hires. Business partners.

But it's rarely personal. You will get multiple shots at changing some of those nos to yeses if you play the long term game.
8) Some of these ppl who said no to investing in my company said yes to us @HustleFundVC as LPs. Some ppl who said no to our Fund 1 said yes on Fund 2.

A no is not forever. It's not personal either.
9) Outside of investing, another specific example is that I tried to recruit @shiyankoh to join me at my startup yrs ago.

She went to work w @timchen82 @iamjakestream @NerdWallet instead (which was the much better decision on her part!)
10) Of course, I was disappointed. But you get many shots to work w/ ppl. If not now, then later. If not on this venture, the next one. Just like how fundraising is a long term game, hiring is a long term game as well.
11) There have also been many founders we said no to initially but later were so grateful when they re-approached us to pitch us again and we said yes.

Whether on the same venture or a diff one - sometimes it just takes a while for things to align right.
12) Sometimes playing the long game means making sure that ppl feel great about the situation, even if you could've technically and legally optimized for a better deal.

I wrote about that here:
13) This is because you may be doing *many* transactions w/ a party in your life - even if you don't know it yet.

If you were only doing 1 transaction, you'd want to optimize the best deal you can get. But in a potential multi-turn game, that isn't the best strategy.
14) Traditionally, when I think about the startup landscape, I think of transactional ppl.

But as we move into the next era - where there's more choice for startups & investors - the successful ones are playing multi-turn games.

Esp as founders become investors & vice versa.

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More from @dunkhippo33

22 May
Friday thread on honoring commitments.

One of our founders called me up today & asked me what he should do about a situation. It took him a while to raise and all of a sudden today everyone wanted in.

He asked me if he could bump up the valuation cap.

Read on >>
1) He had told all the investors he was mtg w that his cap was $x.

But now he was oversubscribed and didn’t want the extra dilution. So he wanted to move it up.
2) I told him that was shortsighted. And that even if he hadn’t signed w these ppl yet, he should honor his word - that they could come in at $x - what he told them.
Read 11 tweets
6 May
An entrepreneur-friend of mine referred a company to me that I thought sounded interesting. But I also commented that the sales cycle seemed long but we'll see.

Today's thread - what makes a sales cycle long? Why is it relevant to VCs? How do you even know??

Read on >>
1) First, let's take a step back.

I've often talked about how the VC asset class isn't about investing in good businesses. It's about finding the highest possible multiple-returning companies.

This was a total mind warp to me in going from entrepreneur to VC.
2) As an aside, angels have completely different incentives. As stewards of their own money, angels can invest for whatever reason.

VCs, though, manage other ppl's money, and those ppl invest solely BECAUSE they want the highest returning outcomes possible.
Read 20 tweets
6 May
Today @jefielding @MacConwell and I talked about term sheets and how to negotiate them. What to look for? How to negotiate?

Here are some key takeaways from that conversation

Read on >>
1) First, what is a term sheet (in this context)?

It's a summary of terms for an offer to invest that an investor will give you ahead of much longer legal docs.
2) It'll include things like:
-how much the investor will invest
-at what valuation
-min threshold that needs to be met (if any)
-any Board Seats that the investor will get
-employee option pool that needs to be created
-liquidation preferences
-etc
Read 21 tweets
4 May
Today's twitter thread is about accelerator interviews. How should you prepare? What should you be able to answer?

thanks to @will_bricker for the suggestion!

Read on >>
1) Yesterday I wrote about whether you should even consider an accelerator?



If you're thinking about it, I don't think it hurts to go through the process of applying - it will help you think through your business.
2) Although every program is different, accelerator interviews are often quite different from VC interviews.

You need to be able to answer qs about your business comprehensively but also concisely. Your interviewers will also make a decision way faster than most VCs.
Read 18 tweets
3 May
Today's tweetstorm is about accelerators. Should you do one? Which one? Is it worth the equity? How should you make the most of your time with one?

I speak from having gone through and also having managed a top accelerator.

Read >>
1) Like everything else, accelerators are "worthwhile" depending on what your goal is and whether the program you're in can help you achieve that goal.

It's very impt for you to do your own homework on whether this is true because not all accelerators are the same.
2) Most accelerators in the US these days take 5-8% equity for $100k-$150k.

Abroad, the equity stakes can be higher or the dollar amounts invested in your company are lower.
Read 16 tweets
29 Apr
Today’s tweet storm is on margins - why % in itself doesn’t matter, and how it relates to customer acquisition

Read on >>
1) I often hear a lot of ppl say - oh I don’t like marketplace models because the take is too low. Or I like SaaS margins or something.

But it’s important to dig deeper. What is low or high?
2) Really it comes down to the dance of unit economics - how many transactions do you need to pay back your customer acquisition costs? (CAC)
Read 8 tweets

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