Tip: While they may not be as popular as video content or articles, spreadsheets are often what audiences actually need. Get new customers by solving problems with useful spreadsheets.
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While working at Eventbrite, Ronnie Higgins created a simple spreadsheet to help people plan and track their event promotions. After spending 2-3 hours building it, Ronnie created a simple landing page and started getting it in front of people who were managing single events.
Visitors entered their information and downloaded the document. This was presumably followed by an email sequence aiming to convert them into paid customers.
Later, Ronnie made a few tweaks and put out a new spreadsheet targeting people who were managing multiple events. This brought in even more conversions. In the end, these evergreen spreadsheets generated hundreds of thousands of leads and millions of dollars.
Of course, Ronnie's spreadsheets are outliers and Eventbrite already had a good amount of traffic at the time, but there are plenty of other examples of companies experiencing similar (though smaller) effects.
So if you've made your life easier for yourself with a spreadsheet (or if you know of a likely pain point), consider polishing it up, promoting it, and linking to it from your other content.
Tip: Videos are an incredibly valuable type of content, but lead generation can be a little tricky on Youtube. Turn viewers into customers by placing a link to your lead magnet in three strategic places.
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According to Ahrefs, who appear to have a highly effective video strategy, the first steps to turning viewers into customers are pretty obvious:
Target videos that will get the right kind of traffic (i.e. your target market), and create high-quality videos. Simple enough (though not necessarily easy).
Tip: If your niche has its own lingo, it may be an SEO opportunity. Consider getting quality traffic and backlinks by defining niche keywords and creating a glossary.
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You can find people who are interested in learning about your niche by writing definitions for niche terms. Some of these people may even be researching for an article, which could mean backlinks.
Head to a site like Ahrefs or SEMrush and look for terms where the SERP returns definitions. Even better, search for "what is" keywords. You might be surprised by the lack of quality competition.
Having the right desk setup makes work easier, more productive, and more enjoyable. It also helps you avoid injuries that are associated with sub-optimal setups.
Here are a few tips on leveling up your home office.
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✅ It's important to set your desk up in a way that suits your body. Here’s the seated posture that many experts advise (but do what feels right for you):
- Upper legs at 90-120 degree angles to your back
- Lower legs at 90-130 degree angles to upper legs
- Feet flat on the floor
✅ Posture cont…
- Upper arms hanging down loosely
- Lower arms at 90-120 degree angles to upper arms
- Back and neck straight but relaxed
- Face 20-30 inches from monitor
- Top of screen at eye level
- Screen has 10-20 degree tilt
- Same for standing desks (minus the leg stuff)
Tip: Your social media followings are a huge asset, but they aren't always the easiest to build. Offer chat support via Instagram to grow your following.
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@DASirur of Digital Actually started using Instagram for chat support on an e-commerce site and increased its Instagram following by nearly 10x. To get people heading to Instagram for support, they added a message in their Intercom chatbot offering a 15% discount for doing so.
Just like that, many of their website visitors became engaged followers. And according to Vishal, it boosted their customers' trust in the company too.
Tip: It's no surprise that showing potential customers how much you can save them will likely increase conversions. Consider listing the cost of not using your product as one of your pricing tiers.
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Price anchoring refers to establishing a price that prospective customers can use as a reference point. Teamflow does this in an interesting way.
They show the average cost of renting an office ($799/mo) as a pricing option right next to the price of using their virtual office software ($0-25/mo). When a potential customer compares the two and sees the potential savings, the software seems even more desirable.
Looking for a remote gig to keep the lights on while you build your business?
Here are some of the best places to look.
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Note: Check out the original post if you want more (60+) options, along with tips on how to work from home successfully 💪 indiehackers.com/post/work-from…
🛠 General freelancing marketplaces:
- Upwork: The big dog in the world of freelancing. Their cut: 20% for the first $500, then 10% up to $10K, then 5% above that.
- Hubstaff Talent: This is a free directory of companies looking for remote talent. Their cut: Free