Thread by @awilkinson

Can somebody please steal this business idea from me and let me invest?

Every three months I wonder:

“Why hasn’t anyone done this yet?!”

Here's the idea...

My son was born a few weeks early with a low birth weight.



He's fine, but it was super scary.

Experiencing that caused me to research how to optimize maternal pregnancy health and go down a rabbit trail...

I researched what my friend Dr. Rhonda Patrick (@foundmyfitness) did during her pregnancy, and quickly realized there were a TON of optimizations to make that no doctor would ever tell you about.

She shared a ton of studies that show mothers who have certain supplements, lifestyle habits, and dietary changes, that minimize risk of complications and maximize their child's future IQ and general flourishing.

All I could think was:

"WHY DIDN'T ANYONE TELL ME THIS?!"

The information is all on Google Scholar.

Every parent wants the best for their children and if they knew how important these things are, I think parents would do anything they could.

Instead, people don't take prenatal vitamins because they are annoying to swallow and they don't know why they have to take them.

If someone just sat a mother down and said "being vitamin D deficient during pregnancy doubles your child's risk of developing autism" she wouldn't think twice about taking a prenatal or supplemental vitamin D (something MOST people are deficient in).

Study here: spectrumnews.org/news/vitamin-d…

Doctors just flat out don't tell you this stuff.

1. They don't tell you WHY prenatal vitamins and Vitamin D are important.

They don't want to upset mothers, so they don't scare them by saying "not taking this could harm your child or cause complications".

So they just say "take it" with no rationale.

2. They don't study nutrition so rarely say anything about an optimal diet.

3. The medical system is optimized for ACUTE issues, not optimizing your child's future outcome.

Think about this:

Parents want Super Babies, the same way they want Super Kids (Baby Mozart anyone?).

The Super doesn't need to start after birth.

In fact, you only build your child's body and brain once, so you should do it right.

So here's the idea:

Maternal pregnancy health as a service.

As soon as you know you want to conceive, you sign up:

- Evidence based exercise + diet recommendations and coaching

- Prenatal vitamins including important additions like fish oil (DHA) and iron

- Monthly bloodwork to ensure you are healthy before, during, and after pregnancy

Imagine the way supplements, bloodwork, and more could be packaged up the same way Roman has packaged men’s health.

If someone wants to build this, I will happily be a co-founder or lead investor.

Email me, I think it's a good one :-)

I talked about this in more dept on the latest episode of @myfirstmilpod with @theSamParr: podcasts.apple.com/us/podcast/185…