Thread by @awilkinson

TLDR: This is a story about how I accidentally started a bakery? 😂

People think business is spreadsheets and suits.

Boring stuff.

What it ACTUALLY is, is recognizing a problem, solving it for yourself, then realizing other people have the same problem.

Here's one I solved:

So, I like to be healthy.

Despite occasional ice cream binges, I eat super healthy, exercise, sleep, and all that stuff.

I even wear a blood glucose monitor to track my blood sugar.

I admit it: I'm a health nerd.

Wearing a blood glucose monitor is kind of mind-blowing.

You quickly realize how insanely fucking terrible many foods are for you.

All sorts of stuff that I thought was healthy (smoothies, oatmeal, orange juice) turned out to absolutely decimate my blood sugar.

When I started paying attention and avoiding high sugar foods, I started feeling way better.

Sharper, fewer energy drops, lost weight etc.

So, I'm a health nerd. But what about my kids?

I can't strap glucose monitors to them.

I don't want to be one of those parents who forces his kids to eat egg white frittatas and broccoli 24/7.

I don't want to give them a complex about food.

It's fun to eat cookies and stuff.

So, at a minimum, I tried to read the labels and choose treats that weren't too bad.

And once I started looking, I quickly realized that most kids stuff—even the supposedly healthy stuff—is packed with sugar.

Sometimes blatantly. Loads of table sugar.

Sometimes covertly. Tons of maple syrup.

Sometimes secretly. Simple carbs.

And while many people are fans of "natural" sweeteners like coconut sugar, date juice, and maple syrup, most natural sweeteners have the same effect as sugar:

They spike blood sugar. A lot.

healthline.com/nutrition/coco…

And aside from being bad for your kids health, let's be real:

Kids who eat sugar are maniacs.

It means bad sleep. Tantrums. Generally being annoying.

But at the end of the day, I just couldn't find anything good.

So they kept on eating garbage cookies and had tantrums...

That is until recently, I was listening to a @PeterAttiaMD podcast where he talked about allulose.

It turns out, non-sugar sweeteners have come a long way, and there's a particularly cool one called allulose.

It occurs naturally in figs and almonds, it tastes almost identical to sugar, and has none of the gut side effects of some of the other sweeteners that give you gas and cramps.

It's also approved by the FDA and even diabetic friendly.

It sounded pretty cool, so I called a baker friend and asked him if he'd be down to do a big batch of cookies for me as an experiment.

He was skeptical, but agreed to give it a shot.

Most sugar substitutes taste like crap, have weird aftertastes, or make your stomach go off.

And after a few failed attempts, we made grain and sugar free chocolate cookies that tasted....like normal chocolate chip cookies.

Really freaking good. With zero side effects.

I started giving them to my friends for testing, without telling them that they didn't have sugar in them.

They were shocked.

Best of all, I pounded three cookies in one sitting, then watched as my blood sugar stayed dead flat for hours.

I was hooked. Satisfying treats with no guilt.

From that point on, if I broke and binged treats, I binged on these and they scratched my itch without the associated guilt and health consequences.

I quietly replaced the cookies in our house with them, and my kids didn't even notice. They loved them.

No more tantrums.

Then, the texts started....

"When can I get more of those cookies?"
"Can you make ice cream?"
"My kids keep asking..."
"Look, I'll buy in bulk..."

My friends were hooked too.

I regretfully informed myself: there was a business here.

Because I need another business like I need a hole in the head..

But when duty calls, you answer.

So, earlier this week, I launched Euphoria, a guilt-free bakery.

euphoriabakery.co

All our treats at 100% sugar, grain, and gluten free. Some of them are even dairy free.

We're even working on ice cream (it's insane how good it is).

I have to admit, I'm having a blast with it...

Because this is what I love.

Forget suits and spreadsheets and stuff.

This is why business is cool:

You get to scratch one itch, and in turn thousands of itches.

The best.

BTW: I need someone to run this thing.

If you want to move to Victoria and run a bakery, get in touch!