How a 10 year old kid from Ohio went from making silly videos in his backyard to headlining a PPV main event with the biggest boxing star of this generation

The story of Logan Paul

A Case Study on the Power of Building a Personal Brand in the Digital Age

//THREAD//

👇👇👇
On June 6th 2021 Logan Paul will be facing off against future HOF boxer Floyd Mayweather in a PPV event that will reportedly net him 10 million dollars (PLUS his share of PPV sales)

Not bad for a mid western kid who got his start making home videos in his backyard...
Love him or hate him, Logan Paul's success just goes to show you the value of building a personal brand on social media.

Some people laugh him off as "just a Youtuber" but the fact is this guy gets paid millions of dollars doing what most people are already doing every day...
Creating content and uploading it on the internet.

So how is Logan Paul getting paid millions to create content while most get $0?

Here's the juice:

Paul isn't just creating content.

He's using a business model that few people are using to get paid.

He's building You, Inc.
The way you make money with the You.Inc business model is very simple:

1) Create content and upload it online
2) Build an audience that enjoys your content (Hint: traffic)
3) Make money from advertising & selling products and services (Hint: monetize traffic)

👇
Lesson # 1 Consistency is King

Logan's journey to becoming Logan Paul, Inc didn't happen overnight.

The guy got started at age 10 making videos on an app called Zoosh.

That's 16 years of creating content.

Logan's first big break came in high school when he started...
going viral on the now defunct Vine app.

His videos were mostly silly stunts, doing pranks, slapstick style humour etc.

The kind of stuff a typical teenager (his audience at the time) would enjoy.

And that brings me to Lesson # 2...
Lesson # 2 Your content must entertain or educate (ideally both)

Logan has said "I want to be the biggest entertainer in the world"

That's his shtick.

He knows he's in the entertainment business so that's where he invests his energy.

But that doesn't mean you have to do...
the same.

Here on Twitter, there are several creators making 6 figures from educating their audience.

Some of them inject an element of entertainment to their content but that's not always the case (although it helps MASSIVELY)

If you want to learn from the best, follow:
@CoachJoeHart
@lawrencekingyo
@creation247
@blackhatwizardd
@HotepJesus
@jackdcoulson

All of these accounts create valuable content for their audience and they do it in a way that entertains and keeps people engaged.

Ok back to Logan Paul and Lesson # 3 ...

👇👇👇
Lesson # 3 Invest in You. Inc

If you want to build a successful business, you must be willing to invest in it.

Just as a brick & mortar business needs furniture, computers, employees etc.

An online personal brand like Logan Paul. Inc needs:

> Good cameras
> Video editor
> An assistant
> Marketers
> etc

Logan Paul hires acting coaches, boxing coaches and I imagine a wide range of other coaches and consultants to help him become a better entertainer.

Are you willing to invest in yourself to improve your content?

Eg. If you want to build a..
brand on Twitter, are you willing to invest in courses, books, coaching to become a better creator?

Yes you can start with $0 but if you want to take it to the next level and make real money, you must be willing to invest in You.Inc

At the end of the day....
When you treat you.inc as a real business then it will pay you like a real business.

Ok I'm going to leave you with one bonus lesson before I sign off...
Lesson # 4 Dare to be controversial

If you want to skyrocket the value of You.Inc in half the time....

Be controversial.

I see it over and over again on and off Twitter.

The accounts that polarize the most build huge audiences very fast

Logan Paul is..
no different.

Throughout his Youtube stardom, Logan has been caught up in a bunch of different controversies including filming a corpse in Japan

Controversy is not necessary but when done right, it can do wonders for your brand.

One more thing... 👇👇
Lots of people are taking the first step to make money by being themselves

They do it by creating an online persona.

A brand.

A business.

Aka You. Inc

Are you interested in joining the creator economy?

Do this 👇
1) Share this thread by retweeting the first tweet ☝ above. Let's spread the love and get more valuable creators onto this space.

2) Follow me. I'm going to be releasing more valuable threads to show you how profit from your personality with You.inc

/End/

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Eddy | War on Weakness⚡

Eddy | War on Weakness⚡ Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @waronweakness

28 May
Everyone needs a creative outlet.

For life without creativity is a slow death.

Here are 9 ways to be more creative every day

//Thread//
Quick PSA:

Threads are a pain in the ass to write but they are valuable so I plan to do more of them.

I don't ask for a penny in return but could you do me a solid and hit that RT ☝?

Thank you.

Let's start with Tip # 1....
1) Document everything

Creators see life as a series of experiments.

But if you're not taking notes of your experiments, how will you learn?

Record your process, learn what works and what didn't work

Rinse and repeat
Read 12 tweets
26 May
How to turn your Twitter account into a digital asset

by a guy who went from self-improvement content junkie to freelance web developer to a funnel consultant for coaches, creators and freelancers

A masterclass with @thedankoe

//THREAD//
Background:

> Dan stumbled upon Twitter after experimenting with various social media platforms.
> Started his Twitter journey using his web development background and freelancing
> Helps people leverage their personal development experiences to build a social media business
What is a funnel?

A funnel is a system that brings a prospect from stranger to buyer.

On Twitter, your funnel can be as simple or as complicated as you like

Ex of a simple funnel:
> Have an offer
> DM prospects
> Send link to product (low ticket)

OR
Read 15 tweets
30 Jan
18 PAINFUL TRUTHS EVERY 18 YEAR OLD NEEDS TO KNOW

When you're 18 you're free to live life however you want.

But the plan you've likely been given is a plan to keep you trapped in hell.

Read this *thread* to learn from my mistakes (I'm twice your age)

//THREAD//

👇👇👇
1) College is not mandatory

I know everyone around you makes it seem like it's mandatory but it's not.

Especially if your #1 goal is to make money.

Even if you STILL want to go to college..

Take a year off to work or travel

Get some LIFE EXPERIENCE

then go to college.
2) World travel is the best education you never had

When I was a kid I had no idea you could possible to travel the world long term.

I thought my path was College ▶9-5▶5 years on the job▶2 week vacation▶Retirement at 65

Reading the 4-hour workweek changed that path for me
Read 24 tweets
29 Jan
💰5 MONEY LESSONS I LEARNED FROM WORKING IN PERSONAL AND CORPORATE BANKRUPTCY 💰

Since money is on everyone's mind today, today's thread will be about money.

These lessons won't make you rich but they will keep you from getting broke.

//THREAD//

👇👇👇
1. Get your cashflow in order

#1 cause of bankruptcy that I saw was poor cashflow management.

Cash is the blood of your business.

If it's not flowing and powering your business, you will bleed out and end up having all your assets repossessed by your creditors.
2. Hire a good accountant

I handled a lot of businesses that racked up six figure debts with the tax office.

They spent years dodging the tax man which could have all been avoided had they hired a good accountant from the beginning.

A good accountant helps you keep your money.
Read 7 tweets
28 Jan
8 UGLY TRUTHS ABOUT HUMAN NATURE THEY DIDN'T TEACH YOU IN SCHOOL

//Thread//

👇👇👇
1. The most valuable thing in a person's world is the solution to the biggest problem they are currently facing
2. A person's highest moral values are determined by the people he feels he is being judged by
Read 9 tweets
27 Jan
THE HAPPINESS FORMULA (A Practical Path to Happiness)

If your goal is to be happy

this thread outlines 9 specific science-based systems you need to put in place to achieve your goal (to be happy)

//THREAD//

👇👇👇
Quick PSA: If you get value from this thread, please share some Knowledge Karma and retweet the first tweet 👆

Thank you.

Now let's implement your happiness systems...
How many times have you heard that "happiness is a state of mind"?

While that sounds nice, it's not useful.

If happiness was as simple as "thinking more positive"

we'd all be sitting around all day thinking rather than living.

The truth is happiness is a formula..
Read 22 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(