How a 10 year old kid from Ohio went from making silly videos in his backyard to headlining a PPV main event with the biggest boxing star of this generation
The story of Logan Paul
A Case Study on the Power of Building a Personal Brand in the Digital Age
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The story of Logan Paul
A Case Study on the Power of Building a Personal Brand in the Digital Age
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On June 6th 2021 Logan Paul will be facing off against future HOF boxer Floyd Mayweather in a PPV event that will reportedly net him 10 million dollars (PLUS his share of PPV sales)
Not bad for a mid western kid who got his start making home videos in his backyard...
Not bad for a mid western kid who got his start making home videos in his backyard...
Love him or hate him, Logan Paul's success just goes to show you the value of building a personal brand on social media.
Some people laugh him off as "just a Youtuber" but the fact is this guy gets paid millions of dollars doing what most people are already doing every day...
Some people laugh him off as "just a Youtuber" but the fact is this guy gets paid millions of dollars doing what most people are already doing every day...
Creating content and uploading it on the internet.
So how is Logan Paul getting paid millions to create content while most get $0?
Here's the juice:
Paul isn't just creating content.
He's using a business model that few people are using to get paid.
He's building You, Inc.
So how is Logan Paul getting paid millions to create content while most get $0?
Here's the juice:
Paul isn't just creating content.
He's using a business model that few people are using to get paid.
He's building You, Inc.
The way you make money with the You.Inc business model is very simple:
1) Create content and upload it online
2) Build an audience that enjoys your content (Hint: traffic)
3) Make money from advertising & selling products and services (Hint: monetize traffic)
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1) Create content and upload it online
2) Build an audience that enjoys your content (Hint: traffic)
3) Make money from advertising & selling products and services (Hint: monetize traffic)
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Lesson # 1 Consistency is King
Logan's journey to becoming Logan Paul, Inc didn't happen overnight.
The guy got started at age 10 making videos on an app called Zoosh.
That's 16 years of creating content.
Logan's first big break came in high school when he started...
Logan's journey to becoming Logan Paul, Inc didn't happen overnight.
The guy got started at age 10 making videos on an app called Zoosh.
That's 16 years of creating content.
Logan's first big break came in high school when he started...
going viral on the now defunct Vine app.
His videos were mostly silly stunts, doing pranks, slapstick style humour etc.
The kind of stuff a typical teenager (his audience at the time) would enjoy.
And that brings me to Lesson # 2...
His videos were mostly silly stunts, doing pranks, slapstick style humour etc.
The kind of stuff a typical teenager (his audience at the time) would enjoy.
And that brings me to Lesson # 2...
Lesson # 2 Your content must entertain or educate (ideally both)
Logan has said "I want to be the biggest entertainer in the world"
That's his shtick.
He knows he's in the entertainment business so that's where he invests his energy.
But that doesn't mean you have to do...
Logan has said "I want to be the biggest entertainer in the world"
That's his shtick.
He knows he's in the entertainment business so that's where he invests his energy.
But that doesn't mean you have to do...
the same.
Here on Twitter, there are several creators making 6 figures from educating their audience.
Some of them inject an element of entertainment to their content but that's not always the case (although it helps MASSIVELY)
If you want to learn from the best, follow:
Here on Twitter, there are several creators making 6 figures from educating their audience.
Some of them inject an element of entertainment to their content but that's not always the case (although it helps MASSIVELY)
If you want to learn from the best, follow:
@CoachJoeHart
@lawrencekingyo
@creation247
@blackhatwizardd
@HotepJesus
@jackdcoulson
All of these accounts create valuable content for their audience and they do it in a way that entertains and keeps people engaged.
Ok back to Logan Paul and Lesson # 3 ...
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@lawrencekingyo
@creation247
@blackhatwizardd
@HotepJesus
@jackdcoulson
All of these accounts create valuable content for their audience and they do it in a way that entertains and keeps people engaged.
Ok back to Logan Paul and Lesson # 3 ...
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Lesson # 3 Invest in You. Inc
If you want to build a successful business, you must be willing to invest in it.
Just as a brick & mortar business needs furniture, computers, employees etc.
An online personal brand like Logan Paul. Inc needs:
> Good cameras
> Video editor
If you want to build a successful business, you must be willing to invest in it.
Just as a brick & mortar business needs furniture, computers, employees etc.
An online personal brand like Logan Paul. Inc needs:
> Good cameras
> Video editor
> An assistant
> Marketers
> etc
Logan Paul hires acting coaches, boxing coaches and I imagine a wide range of other coaches and consultants to help him become a better entertainer.
Are you willing to invest in yourself to improve your content?
Eg. If you want to build a..
> Marketers
> etc
Logan Paul hires acting coaches, boxing coaches and I imagine a wide range of other coaches and consultants to help him become a better entertainer.
Are you willing to invest in yourself to improve your content?
Eg. If you want to build a..
brand on Twitter, are you willing to invest in courses, books, coaching to become a better creator?
Yes you can start with $0 but if you want to take it to the next level and make real money, you must be willing to invest in You.Inc
At the end of the day....
Yes you can start with $0 but if you want to take it to the next level and make real money, you must be willing to invest in You.Inc
At the end of the day....
When you treat you.inc as a real business then it will pay you like a real business.
Ok I'm going to leave you with one bonus lesson before I sign off...
Ok I'm going to leave you with one bonus lesson before I sign off...
Lesson # 4 Dare to be controversial
If you want to skyrocket the value of You.Inc in half the time....
Be controversial.
I see it over and over again on and off Twitter.
The accounts that polarize the most build huge audiences very fast
Logan Paul is..
If you want to skyrocket the value of You.Inc in half the time....
Be controversial.
I see it over and over again on and off Twitter.
The accounts that polarize the most build huge audiences very fast
Logan Paul is..
no different.
Throughout his Youtube stardom, Logan has been caught up in a bunch of different controversies including filming a corpse in Japan
Controversy is not necessary but when done right, it can do wonders for your brand.
One more thing... 👇👇
Throughout his Youtube stardom, Logan has been caught up in a bunch of different controversies including filming a corpse in Japan
Controversy is not necessary but when done right, it can do wonders for your brand.
One more thing... 👇👇
Lots of people are taking the first step to make money by being themselves
They do it by creating an online persona.
A brand.
A business.
Aka You. Inc
Are you interested in joining the creator economy?
Do this 👇
They do it by creating an online persona.
A brand.
A business.
Aka You. Inc
Are you interested in joining the creator economy?
Do this 👇
1) Share this thread by retweeting the first tweet ☝ above. Let's spread the love and get more valuable creators onto this space.
2) Follow me. I'm going to be releasing more valuable threads to show you how profit from your personality with You.inc
/End/
2) Follow me. I'm going to be releasing more valuable threads to show you how profit from your personality with You.inc
/End/
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