A lot goes into INFLUENCER Seeding
Broken down in this THREAD:
Each platform and outsourced partner we use for every step of our process to bring YOUR INFLUENCER marketing program to life via SEEDING.
Everything from Identification, Unboxing Experiences, etc. 🧵👇
Broken down in this THREAD:
Each platform and outsourced partner we use for every step of our process to bring YOUR INFLUENCER marketing program to life via SEEDING.
Everything from Identification, Unboxing Experiences, etc. 🧵👇
2/ INFLUENCER IDENTIFICATION - TAGGER
Tagger is the most robust influencer identification platform in the market place.
We vetted all the other platforms you can think of - Grin, Aspire IQ, # Paid... You name it, we vetted it, & Tagger was the best.
taggermedia.com
Tagger is the most robust influencer identification platform in the market place.
We vetted all the other platforms you can think of - Grin, Aspire IQ, # Paid... You name it, we vetted it, & Tagger was the best.
taggermedia.com
3/ INFLUENCER UNBOXING EXPERIENCE - ARKA
Unboxing experiences significantly increase post rates when seeding your product to influencers “No Strings Attached.”
Arka makes an experience worth posting about and leaves a great first impression 🙌🙌
Arka.com
Unboxing experiences significantly increase post rates when seeding your product to influencers “No Strings Attached.”
Arka makes an experience worth posting about and leaves a great first impression 🙌🙌
Arka.com
4/ Personalized (Hand Written) Notes - HANDWRYTTEN
In the same line of thought as the unboxing experience, how can you make the INFLUENCER your seeding feel special?
Nothing like a handwritten note but doing this at scale requires some help
handwrytten.com
In the same line of thought as the unboxing experience, how can you make the INFLUENCER your seeding feel special?
Nothing like a handwritten note but doing this at scale requires some help
handwrytten.com
5/ Mass Send Outs - Kynship Seeding App
0'ing out every single one of these Shopify orders is WAYYYY too laborious and our seeding app makes it easy to send your products in no time at scale.
Fully integrated. Saves times. Easily Trackable.
apps.shopify.com/kynship
0'ing out every single one of these Shopify orders is WAYYYY too laborious and our seeding app makes it easy to send your products in no time at scale.
Fully integrated. Saves times. Easily Trackable.
apps.shopify.com/kynship
6/ Collecting Content - MIGHTYSCOUT
From your seeding efforts, you will see a ton of INFLUENCERS organically post.
With this in mind, having them send their content over to repurpose into FB/IG ads can be a hassle and way too time consuming...
Mightyscout.com
From your seeding efforts, you will see a ton of INFLUENCERS organically post.
With this in mind, having them send their content over to repurpose into FB/IG ads can be a hassle and way too time consuming...
Mightyscout.com
7/ Collecting Content - MIGHTYSCOUT (Continued)
Download the content from a platform that collects organic posts on behalf of your brand - We use MightyScout.
Mightyscout.com
Download the content from a platform that collects organic posts on behalf of your brand - We use MightyScout.
Mightyscout.com
8/ Important side note - Before leveraging MightyScout, be sure to get usage rights from the influencers posting from your seeding campaign.
Feel free to use our follow up communication flow laid out in this thread to get such rights…
Feel free to use our follow up communication flow laid out in this thread to get such rights…
https://twitter.com/TaylorLagace/status/1400126264946532356
9/ Content Editing - KAPWING
Captioning and reformatting is all that is needed before launching highly effective IGC as FB/IG ads.
The IGC will maintain it’s organic nature that is native to the feed in which viewers may not even realize it’s an ad
kapwing.com
Captioning and reformatting is all that is needed before launching highly effective IGC as FB/IG ads.
The IGC will maintain it’s organic nature that is native to the feed in which viewers may not even realize it’s an ad
kapwing.com
10/ This is everything from A-Z within our playbook.
Our team is an open book because there is so much misadvise within the influencer industry leading people to try and fail.
If you’re going to take a swing at influence marketing, we want to make sure it’s a win for you!!
Our team is an open book because there is so much misadvise within the influencer industry leading people to try and fail.
If you’re going to take a swing at influence marketing, we want to make sure it’s a win for you!!
We do not personally use this as a part of our process as of yet, but are currently looking into adding this potentially as hand written notes can go a long way!
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