Thread by @HeroJourneyOn

I've sold thousands of dollars in products & services over email for myself and for my clients

Here are 4 major fields you should improve for a more profitable email list

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To make this as easy as possible

I want to break down email marketing into 4 major fields

1. List building
2. Strategy
3. Copywriting
4. Automation

Let's go over each one, and why you should care

1. List building

No business thrives without new customers

You can only make so much out of each one

And that's why it is important to have a subscribers acquisition strategy

You can do this passively

I.e. Twitter bio

And actively

I.e Promote a lead magnet

Everyday you should put some effort into getting people inside your list

Create relevant freebies & relevant content to get people inside

Promote your list as a complementary and exclusive channel of content distribution

Make people want to join

2. Strategy

Most people give up too soon because they can't see tangible results

And more often then not, that happens because there's no strategy in place

You should be able to answer the following questions:

- With which frequency will I email my list
- What automation do I need
- What should I promote and for how long
- How will I make people want to buy this

Make sure you know where you're heading

3. Copywriting

Good copy can make or break your emails

Good copy have readers wanting to read more. Bad copy does the opposite

As a general rule of thumb you want your subject lines to spark curiosity

You want your email body to be enjoyable

And CTA to drive action

Good email writing tips:

- Talk for one person
- Write like you talk
- Be clear and direct
- Short sentences. Short paragraphs
- 5th grade English
- Add some drama and personal touch
- Use phrase connectors to make it easy to read & skim

4. Automation

For me this is the holy grail of email marketing

You can write a sequence one, and have it running forever

You can write it for a specific trigger

I.e. On subscription

And it can nurture & sell on autopilot

More on that here: gumroad.com/l/autoresponder

If you can master these four fields you'll set yourself a very profitable list

I've created a short swipe file of wisdom nuggets for each one of them

You can download it for FREE in the link bellow

gum.co/vaultbox

Here's why you should an email list:

1. Algorithm can't burry your content
2. It is automatable, scalable, and low-cost
3. Not competing with anyone for attention

This is as close as a personal ATM as possible

Learn today: gumroad.com/l/emailplaybook