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Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

14 May, 9 tweets, 2 min read

Why you shouldn't care about email unsubscribes

/* THREAD */ 🧵

I get it. It can be harsh to log in into your email platform and see "1 unsubscriber today"

You'll probably go as far as rushing to see who he was.

But you shouldn't care, and here's why 👇

People who unsubscribe would never:

- Be buyers
- Add anything to your business
- Be the type of customers you want

Most of them:

- Either don't know why they're inside your list in the first place (freebie seeker)
- Simply don't resonate with the content (it's fine)

At the end of the day.

Your list, your rules. That's the great advantage of not being under any platform TOS.

You say what you want. You do what you want.

And those who resonate with you shall stay, buy, and make progress.

Those who don't shall leave.

Again, most people don't even know why they're inside your list in the first place.

That's why you shouldn't take it personal when someone leaves.

They most likely didn't do it because they hate your emails, but rather because they were not even reading them in the first place

Be yourself and overtime, you'll build a list of readers that cherishes what you write.

And be always proactive in attracting new readers.

Most unsubs will come in the first days of people in your list (from my experience)

So make sure you use your welcome sequence as a filter

That filter will:

- Make people either resonate or be repulsed by your personality
- Give a hint of what they can expect going forward
- Be inclusive based on your values and world-view
- Push unwanted subscribers away

At the end of the day, you don't wan to be paying more for your email service to have people on your list that:

- Don't open.
- Don't engage.
- Don't buy from you.

So you should be grateful they unsubscribed.

@herojourneyon

Thank you for reading ❤

This was thread 5 of my ONE THEAD A DAY FOR 12 DAYS ABOUT EMAIL MARKETING

Follow me @herojourneyon to read the next ones

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Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

13 May

5 Writing Tips To Write Emails That Hook readers

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1. Use active voice

In school they teach you should write in the passive voice.

It's more often than not not the best for the reader

Active voice:

- Is more persuasive
- More informal
- Easier to read

2. Use the correct adverb & adjective

You want to paint the most accurate scenario

Don't say: He was very tall for his age

Say: He was abnormally tall for his age

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Don't say: We ran to catch the bus

Say: We rushed to catch the bus

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Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

12 May

7 Types of Emails You can Send To Rack in Sales And Clients

Thread 🧵

1. Story

Write a story where the reader can see himself reflected on the main character

Tie the moral lesson of the story to a business lesson and that business lesson to your product and service

"Show don' tell" is powerful

2. Direct Pitch

This one is specially good if your readers are already in the "Most Aware" state or if you're at the end of a product promtion.

A simple direct email with:

- Benefits
- Who's this for

Will work wonders

Read 9 tweets

Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

11 May

INFLUENCE, MONEY, AUTHORITY

That all comes with the right POSITIONING

Here's how you should do it for your email list

/* THREAD */ 🧵

Check your inbox right at this second and do this:

1. Browse through all the emails
2. For each sender try to guess the topic of the email
3. Rate from 0-10 how easy it was

If it was below 8...

Here's what these people should do:

There's clearly a lack of position when people can't guess the META topic of what's inside

That leads to readers not being interested in opening the emails

No one wants to read "just another newsletter"

They want to read and gain insight on specific topics they're interested

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Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

10 May

Do you know what's the ONE thing stopping you from making money from your email list?

It's your OWN perception

Here's what I mean...🧵

What I'm about to tell you doesn't depend on:

- How good your copy is
- How great your product is
- How pretty your template is

Although that has its deserving impact, you can still drive MORE sales with this ONE tweak alone.

Let's all agree that there's only ONE thing that earns you consistent money via email:

- Promoting your product sales page or your service

And there are only TWO ways to drive more traffic:

• Promote your product more often
• Write more emails

Read 20 tweets

Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

9 May

Everyone talks about the trifecta of value:

- Information
- Entertainment
- Inspiration

But NO ONE ever talks about how YOU can get better at it

Here's who you should MODEL:

1. Teachers

We've all loved some teachers. And we've all dreaded some of them.

The difference? Good teachers:

- Are passionate about the subjects they teach
- Break down the complex teachings
- Are extremely knowledgeable
- Understand you
- Challenge you

“What the teacher is, is more important than what he teaches.” -Karl Menninger

It's never about what you teach.

But about how well you can deliver that in a way that people actually want to learn.

Anything can be interesting with the right teacher.

The opposite is also true.

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Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

18 Apr

Are you a coach or service provider?

If so...

Getting new clients is UNPREDICTABLE

That's why you should have a streamlined way of generating leads

Here's how 👇

One of the hardest things you have to do is generating new leads for your services

And if most of the content you put out is ephemeral it will be:

1. LOW ROI
2. UNPREDICTABLE

That creates the need for three things:

1. Evergreen content
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So how should you go about it?

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