5 steps I implement when writing an email automated sequence for my clients

/*THREAD */ 🧵

Opportunity at the end
"By failing to prepare, you are preparing to fail"

That's the ideology I follow and that's why I make sure to have a streamlined process to guarantee quality

Let's dive into the 5 steps 👇
Step 1. Planning

Before starting any sequence I make sure I understand what I'll be promoting

And I gather all the useful resources that will come in handy, for example:

- Bullet points with benefits
- Discount codes
- Testimonials
- Stories
Step 2. Outline

If you're writing a sequence you want to make sure every email flows perfectly into the other

That's why you should plan accordingly to the market awareness stages

Figure out where the market is

Bridge them into the next stage
Step 3. Understand the offer

It's easy to sell something when you fully understand it and know in which ways it can help your readers

Make sure you can always position your offer according to your market needs and wants
4. Writing

Now that everything is set and done, you can start writing.

Here are a few tips:

- Write for one person
- Write like you talk
- Use short sentences
- Use comprehensive language
- Don't be boring
5. Edit for persuasion

Remove unnecessary words and sentences

Re-write sentences that don't sound good

Add power words that motive action

Tip: Never so this right away. Wait at least 24 hours before editing
Thank you for reading

I have two spots left for people who want custom made sequences to sell a Gumroad product on autopilot

No extra software needed other than a Gumroad account

DM if you're interested

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More from @HeroJourneyOn

9 Jun
I've sold thousands of dollars in products & services over email for myself and for my clients

Here are 4 major fields you should improve for a more profitable email list

/* THREAD */ 🧵
To make this as easy as possible

I want to break down email marketing into 4 major fields

1. List building
2. Strategy
3. Copywriting
4. Automation

Let's go over each one, and why you should care
1. List building

No business thrives without new customers

You can only make so much out of each one

And that's why it is important to have a subscribers acquisition strategy

You can do this passively

I.e. Twitter bio

And actively

I.e Promote a lead magnet Image
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17 May
5 types of lead magnets and how to write the right one

Get 100+ subscribers to your email list in a day

/* thread */
Using a lead magnet is by far the easiest way to get a lot of subscribers to your email list

Here are my GOLDEN RULES:

• Short and actionable
• Take people from point A to point B
• Takes no longer than 10 minutes to consume
• Showcase your expertise on the matter
Now, here are 5 of my favorite lead magnet ideas you can use to craft yours

1. Short eBook

Straightfoward one. A simple PDF file.

Keys here:

- Don't make it too long
- Make it super actionable
- Make it fast and easy to consume

Something like a top 5 do/don'ts work well
Read 12 tweets
16 May

/* THREAD */ 🧵
Prompt 1. Curiosity into click

Brief description: The purpose of this email is just to get the click by building up a lot of hype around something beneficial about the product you're promoting.

Steps below 👇
1. Find something in the product sales letter that you can use to drive curiosity
2. Write the email around that without ever telling what it is
3. Call-to-action to reveal what it is
Read 9 tweets
15 May
Simple trick to increase open rates with NO extra work

/* THREAD */ 🧵
Every time you send an email, not everyone in your list will open.

Most common causes are:

- They're not on their inbox
- Email got pushed down the inbox
- Subject line was not appealing enough
- They were not in the mood to read the email
Most often than not, people not opening doesn't mean they have no interest in reading what you've send.

It was just not pertinent for them at the time.

So here's how you fight that:
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14 May
Why you shouldn't care about email unsubscribes

/* THREAD */ 🧵
I get it. It can be harsh to log in into your email platform and see "1 unsubscriber today"

You'll probably go as far as rushing to see who he was.

But you shouldn't care, and here's why 👇
People who unsubscribe would never:

- Be buyers
- Add anything to your business
- Be the type of customers you want

Most of them:

- Either don't know why they're inside your list in the first place (freebie seeker)
- Simply don't resonate with the content (it's fine)
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13 May
5 Writing Tips To Write Emails That Hook readers

Thread 🧵
1. Use active voice

In school they teach you should write in the passive voice.

It's more often than not not the best for the reader

Active voice:

- Is more persuasive
- More informal
- Easier to read
2. Use the correct adverb & adjective

You want to paint the most accurate scenario

Don't say: He was very tall for his age

Say: He was abnormally tall for his age


Don't say: We ran to catch the bus

Say: We rushed to catch the bus
Read 7 tweets

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