The pre-requirement for a successful SaaS is customer demand.
If there’s no existing desire from customers, it doesn’t matter how good your marketing is (or how passionate you are).
Customer demand forms the baseline for your company’s trajectory.
If there’s no existing desire from customers, it doesn’t matter how good your marketing is (or how passionate you are).
Customer demand forms the baseline for your company’s trajectory.
People who built their company purely on passion (and succeeded) got lucky.
Their passion happened to coincide with a market where there was demand.
Beware of false-positives: most passion products fail!
There needs to be underlying customer demand for what you’re building.
Their passion happened to coincide with a market where there was demand.
Beware of false-positives: most passion products fail!
There needs to be underlying customer demand for what you’re building.
Good marketing harnesses existing demand; it directs a customer’s existing momentum towards your product.
https://twitter.com/pradeephenry/status/1402455815806611460?s=21
Human behavior is iterative; it doesn’t spontaneously appear out of thin air.
New desires grow out of pre-existing conditions: what we’ve done, wanted, and bought in the past.
Good ideas don’t emerge out of darkness; they’re built on an existing foundation.
New desires grow out of pre-existing conditions: what we’ve done, wanted, and bought in the past.
Good ideas don’t emerge out of darkness; they’re built on an existing foundation.
There is a prevailing belief that “great founders create new innovations out of thin air.”
In truth, product ideas emerge from pre-existing human behavior.
You can convince people to switch from horses to cars by targeting the existing desire (fast, efficient transportation).
In truth, product ideas emerge from pre-existing human behavior.
You can convince people to switch from horses to cars by targeting the existing desire (fast, efficient transportation).
You gauge the strength of demand by the evidence of existing behavior:
How much effort are people applying right now to solve this problem?
How strong is the existing behavior?
How strong is the incentive for them to seek a solution?
How much effort are people applying right now to solve this problem?
How strong is the existing behavior?
How strong is the incentive for them to seek a solution?
The market is a brutal judge.
It doesn’t care how good your intentions are, how many customer interviews you did, how hard you worked on the design, how skilled you are at programming, or how prestigious your investors are:
customers will decide your final verdict.
It doesn’t care how good your intentions are, how many customer interviews you did, how hard you worked on the design, how skilled you are at programming, or how prestigious your investors are:
customers will decide your final verdict.
You can gauge demand as you go along:
- observing existing customer behavior,
- noting shifts in the culture,
- being aware of economic tides,
- launching small trial balloons and seeing how people respond.
The key is to not get too far down the river if the signs are bad.
- observing existing customer behavior,
- noting shifts in the culture,
- being aware of economic tides,
- launching small trial balloons and seeing how people respond.
The key is to not get too far down the river if the signs are bad.
Nobody is insulated from these realities; even me!
This new project I’m investing in with @joshuaanderton will be judged by the market, and could fail.
I’m trying to increase our odds, but in business there are no sure bets.
podcast.megamaker.co
This new project I’m investing in with @joshuaanderton will be judged by the market, and could fail.
I’m trying to increase our odds, but in business there are no sure bets.
podcast.megamaker.co
"The market is so, so, so important. Market excuses poor ideas, poor execution, like just total ignorance. If you happen to luck into the correct market you can flail wildly and still get there." – @fulligin
https://twitter.com/rrhoover/status/1401212712538066951
• • •
Missing some Tweet in this thread? You can try to
force a refresh
