Need some Portfolio Tips as a Freelance Web Developer?
Follow these 🧵👇
What is a Portfolio Website?
It's a website where you can show your skills, experience, and services to potential clients.
You need to SHOW what you've DONE.
Not TALK about what you can DO.
Don't mention your skills in a rating like:
- HTML 92%
- CSS 87%
- JavaScript 83%
It's completely relative and unhelpful for a client.
What does 83% even mean?
You want your Portfolio to:
- Position you as an expert.
- Set you apart from the competition.
- Get clients interested in your services.
The best way to do all of this is to:
Specializing in a niche 👈
Generalist vs Niche Portfolio?
Focusing on a Niche will get you Better Clients Faster 📈
Niche Examples:
- Churches
- Medical
- E-Commerce
- Legal
- Authors
- Health and Fitness
- Beauty and Fashion
- Pets
- Business and Life Coaching
- Financial Services
What to Include in a Niche Web Developer Portfolio?
1. Header with Unique Selling Proposition
"I help coffee shops get more customers"
-> Focus on the business outcome here 💰
2. High-Value Blog Articles
- Blog articles are excellent in showing off your expertise.
- It adds to your credibility.
- It helps with SEO.
3. Services and Benefits
Your web developer portfolio should clearly show the services you can offer and how they will benefit your clients.
Additional services to consider:
- SEO
- AdWords
- Design
- Content Writing
- Email Marketing
- Social Media Management
4. Sample Projects/Experience
The sample projects that you show should be tailored to your niche.
Example:
If you're claiming to be an expert in making websites for dentists, you should show websites that you've built for dentists.
The reason you’re creating a portfolio is to get clients, but what will you put in a web developer portfolio if you don't have experience?
1 - ask friends and family to build a website.
2 - offer a website for a cheap price or free.
3 - create example websites.
5. Make a Website Redesign Concept
Find a popular website in your niche, rethink the design and improve it.
EXAMPLE:
If your niche is luxury fashion, take a popular website like Gucci or Prada and make a detailed redesign concept👌
6. Social Proof
Focus on building trust and credibility with:
- Client Testimonials
- Positive Reviews
- Case Studies
- Blog Articles
7. Call to Action
The call to action should be prominent and clearly tell visitors what you want them to do next.
Do you want them to:
- Call You
- Send an Email
- Book an Appointment
- Request a Quote
It should be common sense, but make it easy for them to do so.
💥TAKEAWAYS 💥
- Portfolios are not the same as CV or resume - it replaces it.
- Have a USP.
- Write blog articles.
- Offer core services.
- Showcase your work.
- Add social proof with client testimonials and case studies
- Have a clear call-to-action.
So...Your prospective client asks to provide them with a quote.
You just send them the quote, right?
❌Wrong
If you do, you will be missing out on a massive opportunity 💪
Follow these great tips below 👇
1. The Pre-Proposal Phase
Ask your client these 10 questions:
-> What does your business do?
-> Who is your ideal target market?
-> What is the desired action you would like a website visitor to do?
-> What makes you unique from your competitors?
⬇️
-> What is an average client/customer worth to your business?
-> How do you currently get new clients/customers?
-> How many clients/sales do you get on an average month?
-> Do you have professional images and a brand identity?
⬇️