Thread by @waronweakness

Sick of writing tweets that flop??

Here's 4 types of tweets people are *biologically wired* to engage with.

Apply these to your tweets if you want to 10x your engagement

Quick //Thread//

1) People respond to what's NEW

Our brains are wired to seek novelty.

This doesn't mean you have to be 1000% original to stand out

You can offer an opposing opinion or add a unique spin to an existing idea.

Here's @thedankoe doing the former by going against "hustle mindset"

2) People respond to what’s ENTERTAINING

If you have a good sense of humour, are creative or just a cool person overall

Then your secret weapon is your ability to entertain your audience.

Look how @lawrencekingyo does it here:

3) People respond to what’s useful

Most people spend most of their entire day worrying.

A great way to hijack this train of thought is to talk about their problems, then present them with a solution.

@mangan150 shows you how eating eggs can lower chances of heart disease.

4) People respond to what’s unusual

Unusual is anything that seems out of place.

All humans are pattern recognising machines so if we see anything that seems out of place, it immediately gets our attention.

Easy way to do this is to tweet out a weird headline.

Want to discover more ways to create high engagement content?

I have a course that shows you how to use psychological triggers and create engaging content on repeat.

Check it out 🔽

gum.co/dumb-it-down