1. Blogging increases traffic to your website: Publishing quality content on your blog helps your site to attract traffic from various digital marketing channels. You will gain new visitors because of the content you’ve published.
2. Blogging positions your business as an authority in the industry: The blog audience trusts the companies that consistently publish valuable content about their industry. Potential customers are always in search of credible and experienced companies to do business with.
3. Blogging attracts potential customers to your sales funnel: Consumers are making extensive research before purchasing any product. When you start publishing quality blog posts, you’re attracting your potential customers to your sales funnel.
4. Blogging helps to rank higher on search engines: Blogging helps boost your site’s ranking on search engines like Google. This is because when you start publishing quality blog posts, your website starts ranking for multiple keywords.
5. Blogging educates your potential customers: Educating is the most powerful tool to develop trust rather than going out fully on selling your products and services. According to Hubspot, companies that have a blog as part of their content marketing mix get 67% more leads.
6. Blogging improves your social visibility: Social sharing is critical for content promotion. Although you’ll be getting visibility on search engines, you don’t want to miss out on other digital marketing channels for sure. Maximize your blogging efforts for greater results.
7. Blogging increases your brand awareness: Blogging has always been the best way to increase your brand awareness. As mentioned earlier in other reasons, improving your site’s visibility on multiple channels depends on the content you publish on your business blog.
8. Blogging helps to develop a community around your business: Developing a community around your business and associating them in your blog posts will help your organization to develop an unbreakable bond.
9. Blogging increases Inbound links: Your blogging efforts can help your website increase the opportunity to earn inbound links from other websites, which offers a positive impact on your SEO efforts.
10. Blogging helps to understand your customers better: Having a blog can help you identify additional insight about your audience. Thus, you will gain a deeper understanding of what actually your potential customers are looking for.
11. Blogging helps to gain a competitive advantage in your industry: If you want to gain a competitive advantage in your industry, you got to show your expertise and credibility by publishing valuable content on your business blog.
12. Blogging reduces your marketing cost: Blogging is one of the most cost-effective inbound marketing strategies. According to Hubspot, 82% of marketers who blog see positive ROI from their inbound marketing efforts.
13. Blogging is one of the best content marketing techniques: Blogging remains one of the best content marketing strategy that over the decade. When it comes down to provide valuable insights for your audience, nothing is better than long-form content (2,000 words or more).
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Freelancing has its pros and cons, but, in general, you must possess a specific mindset to be a freelancer. Being your own boss is a great thing if you're disciplined and reliable.
Step 2: Find the right freelance platform
Choosing the platform with the model that fits your needs and salary expectations is incredibly important for your success. Plenty of freelancing websites encourage the so-called "race to the bottom," which results in poor quality work.
1. Craft a brand (you're the brand) statement: A branding statement, or summary statement, is a brief introduction to an employer that discusses your skills, your uniqueness, and the ways you used these skills in the past.
2. Network on multiple platforms: The best way to demonstrate personal branding is to show that you live your brand is by articulating your brand statement across multiple platforms. Use your LinkedIn, Facebook, and Twitter to demonstrate your branding.