1. Craft a brand (you're the brand) statement: A branding statement, or summary statement, is a brief introduction to an employer that discusses your skills, your uniqueness, and the ways you used these skills in the past.
2. Network on multiple platforms: The best way to demonstrate personal branding is to show that you live your brand is by articulating your brand statement across multiple platforms. Use your LinkedIn, Facebook, and Twitter to demonstrate your branding.
3. Keep your image the same across social media: As you update any profile to include your upcoming projects or accomplishments, be sure to post the information on all of your platforms.
4. Be consistent, but don’t go overboard: Your social media pages don’t have to fill up with buttoned-up images or corporate speech. Part of the point of personal branding is just that: demonstrating that you are a person.
5. Build a well-connected network: Once you have a killer personal brand across your social media platforms, you want others to see it. One way to do this is by joining LinkedIn groups to connect with others who focus on your field and expertise.
6. Ensure your brand is evident on your resume: Your online persona might fit a position perfectly, but you want to make sure that fit is conveyed accurately in your resume. Don’t include a generic branding statement about yourself on each resume you send, differentiate them.
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Freelancing has its pros and cons, but, in general, you must possess a specific mindset to be a freelancer. Being your own boss is a great thing if you're disciplined and reliable.
Step 2: Find the right freelance platform
Choosing the platform with the model that fits your needs and salary expectations is incredibly important for your success. Plenty of freelancing websites encourage the so-called "race to the bottom," which results in poor quality work.
1. Blogging increases traffic to your website: Publishing quality content on your blog helps your site to attract traffic from various digital marketing channels. You will gain new visitors because of the content you’ve published.
2. Blogging positions your business as an authority in the industry: The blog audience trusts the companies that consistently publish valuable content about their industry. Potential customers are always in search of credible and experienced companies to do business with.