Thread by @JohnPasalis

Apparently I’m running a business all wrong!
Priority #1 is 💰💵

I should never do or say anything that gets in the way of inflating home prices and maximizing revenue in the future 😉

Jokes aside, Mr. Re/Max here brings up an important tension I struggled with 25 years ago 1/

https://twitter.com/Remaxcondosplus/status/1405307157361291267

What we are taught about business is that the primary goal of a business is to make money, ideally a lot of it.

And we should never do anything that gets in the way of that goal

But what happens if making a lot of money is not the most important thing to you personally? 2/

What happens when our personal beliefs conflict with the goal to maximize revenue?

Do we promote ideas we don’t believe in because they’ll make us more money?

Do we stay silent to avoid rocking the boat?

Or do you stand up and speak for what you think is right? 3/

And if it’s the latter, how do you reconcile these seemingly conflicting goals – owning a business whose goal should be to maximize revenue while promoting ideas that appear to be against your own financial best interest simply because you believe it’s the right thing to do? 4/

There’s no easy answer to this question, and any entrepreneur who is faced with this tension will have to find the balance that is right for them when it comes to doing what they think is right vs maximizing revenue.

Finding the balance in this dualism 5/

I appreciate that most entrepreneurs don’t worry about such things

Most just want to make a lot of money

But if you’re considering starting a business but don’t connect to the singular goal of making a lot of money, remember that there isn’t one way to be an entrepreneur /