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GREG ISENBERG Profile picture
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20 Jun, 4 tweets, 1 min read
Million dollar startup ideas are just waiting for you hidden in subreddits and YouTube comments

The sky isn't the limit

You are the limit
How to find good startup ideas:

- Mine for gold on subreddits
- Mine for gold on YouTube comments
- Start an audience. A YouTube channel, a TikTok, a Twitter account or a newsletter
- Pick one. You can only excel at one
- Please listen. The community will tell you what to build
Join the 20,000 readers of my newsletter where I share the secrets about building community based products

latecheckout.substack.com

I write monthly now, but will write more frequently soon ;)
And follow me here if you aren't already

@gregisenberg

I'll get you thinking about new startups ideas

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More from @gregisenberg

GREG ISENBERG Profile picture
19 Jun
Marketing isn’t a scam

Marketing makes change happen. Marketing makes your creations known

I'll share some tactics & frameworks I use

How to get lucky in marketing in 2021:
How marketing has evolved:

Marketing used to be a contest for attention

But now, marketing is a contest for CONNECTION

Whoever owns the connection, wins
Turn your product into a social statement

Products that make you feel good or defend you from being cancelled, spread fast

Ex: Make clothes out of recycled plastic

Point: People want a chance to show they stand for something
Read 10 tweets
GREG ISENBERG Profile picture
15 Jun
Finding your dream job often feels like finding a winning lottery ticket

But why should it feel that way?

Announcing the launch of the “gregslist” job board

I pick the most interesting jobs from the most interesting community based companies:
Here is the link:

pallet.xyz/list/gregslist/

Sharing is caring

The world needs more people working for community based companies (not less)
But why a job board for community based companies?

People don’t want to just work for ANY company

Soooo many people want to work for community-based product companies

And finding great opportunities is like looking for a black cat in a coal cellar
Read 8 tweets
GREG ISENBERG Profile picture
12 Jun
I made some mistakes that cost me $75 million

Confession: I’ve passed on investing in 7 companies that are now worth billions

I let them slip away…

7 painful lessons learned (so you don’t have to make them):
The mistake: If I can’t go for a beer with the founder, I don’t want to invest in the startup

The truth: there are plenty of great businesses led by founders I wouldn’t want to spend my Saturday nights with

Point: you don't need to become BFFs with your portfolio
The mistake: “Invest in founders with pedigree”

The truth: experience + attitude is way more powerful than pedigree

I don’t care that you graduated from Harvard or worked at Facebook

Point: I care that you have the life experience and attitude that equips you to outperform
Read 12 tweets
GREG ISENBERG Profile picture
8 Jun
Elon Musk often talks about hiring job candidates for “clear evidence of exceptional ability”

But how do you identify exceptional potential employees?

13 non-obvious habits to look for in hiring high performing employees:
1/ People who take notorious notes

Notes notes. Even your notes should have notes

Notes are the closest thing that humans have to time travel

You'll miss a finite detail and the notes will help you remember instantly

If you want to be more focused, focus on note taking
2/ People with a strong self awareness to accept and manage feedback proactively

Low performers:
Can’t take feedback

Average performers:
Take feedback and attempt to integrate it

High performers:
Seek feedback and integrate it as essential to their success
Read 17 tweets
GREG ISENBERG Profile picture
5 Jun
Anyone else love a useful how-to?

I put together a mega-thread of mega-valuable how-tos that can transform your startup, career or life

All you have to do is read these 10 how-tos:
How to write a cold email:

- Be short
- Humanize it. Record a 60s selfie video
- Write a cold DM instead of a cold email if possible
- Never follow up by saying “just following up”
How to write copy that isn’t boring (and that sells):

- Don’t write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entire story on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action
Read 12 tweets
GREG ISENBERG Profile picture
29 May
Mental models are the secret to making the best out of the world around you

But there is a million of them...

A guide to my favorite mental models:
Marketing

Luck Surface Area:

“When you do something you’re excited about you will naturally pull others into your orbit.

The more people with whom you share your passion, the more who will be pulled into your orbit.”

Orbits are powerful in marketing, business or life
Sales

Hunting whales vs flies:

5 types of sales prospects

1) Whales
2) Elephants
3) Deers
4) Rabbits
5) Flies

How can you hunt 1,000 whales, 10,000 elephants, 100,000 deers, 1,000,000 rabbits or 10,000,000 flies?

Who do you want to hunt? Why?
Read 20 tweets

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