A lot of people waste a LOT of time creating an online course

Without any students

The reality is that until you have customers who are actually interested in your course then it's just a pipe dream

So how do you validate your course idea?
3 steps:

1) Talk to your customers
2) Listen for their pain points
3) Ask them if they're interested in what you're offering

This way when you create the course they'll see useful information that will solve their problem

• get feedback about who your target audience is before investing time into designing a final product

• if there isn't any interest from potential customers then move onto something else!
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More from @Bazzaruto

12 Jun
As an alum of ODCC and an accomplished course creator himself, @SKNWilkinson is well placed to opine on what makes a good online course

He delivers in spades in a recent issue of his *free* newsletter

Here is a summary of the 10 lessons he shared 🧵
👩‍🏫 Teaching adults is difficult.

You must be crystal clear on

• what transformation you promise to deliver
• who is going to benefit most from that transformation

As Steven says, at heart, it's a business proposition.
👥 Learning is best done in a group

Steven reflects that this realization "redefines the role of the teacher completely."

That role?

Build opportunities for collaboration and group work into every facet of the curriculum and then watch over the process.
Read 12 tweets
10 Jun
From Big 3 Consulting to the boundless path, @p_millerd's story is equal parts intriguing and inspiring

🎙 Ep 31🎙 of the podcast is a conversation between friends

Paul and I explore

• freedom
• autonomy
• lessons learned from consulting
• how he built, iterated and runs a successful online course
Listen where you get your podcasts
Read 4 tweets
13 Feb
Let's talk about delivering student transformations at scale

How do you ensure 150-200 students all experience a transformation in your online course?

6 things to focus on👇
🔰 Nail your transformation

Before you can do ANYTHING, make sure you get this right

Who are you transforming?

Where are they now?

What will they be able to do differently after your course?

🔰 Beginner's Mind

Once you have the journey of A to B from the previous step, reverse engineer every step of the way

Use a Beginner's Mind to ensure you don't make any leaps of understanding your green students won't be able to make right away

Read 8 tweets
12 Feb
I'm sooo excited to announce a new founding fellow for On Deck Course Creators

She's an absolute force of nature

Helping young aspiring entrepreneurs kickstart small businesses, she:

- is a TEDx Speaker
- started her first business at 19
- has 340K+ followers on TikTok
I'm talking about the one and only @bysandylin
If you want to join course creators like Sandy, apply now for our first-ever cohort starting on April 4

Read 4 tweets
11 Jan
🔰 Off-Topic Interest Lounges

Let me tell you a little story
In 2005, two college roommates Alexis and Steve attended a lecture by @paulg

Graham invited them to apply to @ycombinator with their idea of ordering food by text message

It bombed
But Graham liked the two guys and during a subsequent brainstorming session an idea was formed to create a website Graham called, the “front page of the internet.”
Read 7 tweets
29 Dec 20
In the spirit of @threadapalooza, here are all my tweets on building courses, all in one place with 1 line summaries

Continually updating...

Everything I know about how to create a transformational online course

Let's go 👇
1/ The thread that started it all, a collection of my essays and checklists on the topic

2/ There are two stages to building a successful online course business - launch and your first students

They require mastering different skill sets

Read 109 tweets

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