Thread by @heyblake

You're not using one of Twitter's killer features for growth.

You need a Twitter SEO strategy.

Here are 7 steps to grow using Topics:

Step 1: Treat Topics like Twitter SEO

How-to: Go through the list of Twitter Topics and treat it like keyword research. What do you want to be known for? What topic can you create valuable content around?

Step 2: Identify 5 topics as your main keywords

How-to: Pick only 5 right now. You'll go all-in on creating daily content around these topics. You don't have to use the exact keyword of the topic every day, but the general topic needs to be in your wheelhouse.

Step 3: Find patterns from topic trenders

How-to: Set aside 15-30 mins daily to study tweets in your selected topics. Identify formats and topics that garner great engagement. Try to find out why. Use this as fuel for your own content ideas.

Do NOT post valueless tweets.

Step 4: Fill out content calendar for 1 week

How-to: Using the data and patterns you've collected from research, write out enough content to fill a week. I recommend starting at 1 post per topic per day. Don't just tweet clickbait.

Publish and begin collecting engagement data.

Step 5: Analyze results — what works, what flops

How-to: Conduct a weekly post mortem for your topic tweets. How many tweets trended for a topic? Was your engagement better or worse than usual?

Make plans to improve writing and format for next week.

Step 6: Double down on topics you trend in easily

How-to: Identify the topics where you seem to always be trending. Double down on these (while ensuring you can consistently make valuable content around them.) Tweet in them twice as often.

Ditch non-performing topics.

Step 7: Repeat steps 4 - 8 weekly

How-to: The goal is to always be improving your writing and formatting for topic tweets. If you can document your learnings, you can improve 5% per week.

That compounds SO much over time.

Quick Recap:

1. Treat Topics like Twitter SEO

2. Identify 5 topics as your main keywords

3. Find patterns from topic trenders

4. Fill out content calendar for 1 week

5. Analyze results — what works, what flops

6. Double down on topics you trend in easily

7. Repeat weekly

That's all, folks!

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