Myth busters was a good show.
But there’s more myths in marketing than almost any industry.
Myths about SEO, content, growth and email.
I’m going to bust them.
Grab a coffee, save this thread and dive in 🧵
Here’s the myths holding many marketers and brands back:
But there’s more myths in marketing than almost any industry.
Myths about SEO, content, growth and email.
I’m going to bust them.
Grab a coffee, save this thread and dive in 🧵
Here’s the myths holding many marketers and brands back:
More Content = More Traffic
This isn’t true. You can publish 200 blog posts a year and still not come close to generating as much traffic as another blogger in your niche who publishes 20 posts a year but has unlocked amazing distribution.
You need to remember this.
This isn’t true. You can publish 200 blog posts a year and still not come close to generating as much traffic as another blogger in your niche who publishes 20 posts a year but has unlocked amazing distribution.
You need to remember this.
Ranking # 1 Is All That Matters
The top search results for a phrase in New York is often different from the top search result in Stockholm.
Even when they’re not localized…
The SERP is always changing. You could be ranking at the top one day and ranking fourth the next.
The top search results for a phrase in New York is often different from the top search result in Stockholm.
Even when they’re not localized…
The SERP is always changing. You could be ranking at the top one day and ranking fourth the next.
Reddit Is NOT For Marketing
The Redditors will hate this but:
Reddit is a place for marketing gold. Especially if you’re able to identify a subreddit that your audience is in and has a serious level of passion for a topic. Become a part of the community and you can win.
The Redditors will hate this but:
Reddit is a place for marketing gold. Especially if you’re able to identify a subreddit that your audience is in and has a serious level of passion for a topic. Become a part of the community and you can win.
Email Marketing Is Old News 📰
Email is old. Yes. But it’s also undefeated when done well.
There’s a reason Substack are taking off. There’s a reason Hubspot acquired the Hustle. There’s a reason Business Insider bought Morning Brew.
Email is old. Yes. But it’s also undefeated when done well.
There’s a reason Substack are taking off. There’s a reason Hubspot acquired the Hustle. There’s a reason Business Insider bought Morning Brew.
Bing & DuckDuckGo Don’t Matter
I mean… Sure; the majority of the world relies on Google for search but that doesn’t mean everyone.
You have to look for arbitrage opportunities and niche / smaller search engines could be one your competitors overlook.
I mean… Sure; the majority of the world relies on Google for search but that doesn’t mean everyone.
You have to look for arbitrage opportunities and niche / smaller search engines could be one your competitors overlook.
You Need Billions To Reach Millions
Not in the digital age.
You just need a few great pieces of content to connect with people in the right way and it can take off. You don’t need the fancy studio.
You need great content & a deep understanding of distribution.
Not in the digital age.
You just need a few great pieces of content to connect with people in the right way and it can take off. You don’t need the fancy studio.
You need great content & a deep understanding of distribution.
Success In SEO Is Lots Of Traffic
Wrong. I know interactive calculators generating 2,000 monthly visits and earning $50k a month in leads. I know blog posts getting 250 visits and printing $5k every single month.
It’s not about tons of traffic. It’s about what you do with it.
Wrong. I know interactive calculators generating 2,000 monthly visits and earning $50k a month in leads. I know blog posts getting 250 visits and printing $5k every single month.
It’s not about tons of traffic. It’s about what you do with it.
Content/SEO Is A Long Term Play
It will help in the long term no doubt. It can give you a competitive moat if you invest long enough but it’s not JUST a long term play.
You can get quick wins & returns in the short term. You just need to invest in the right types of content.
It will help in the long term no doubt. It can give you a competitive moat if you invest long enough but it’s not JUST a long term play.
You can get quick wins & returns in the short term. You just need to invest in the right types of content.
Backlink Outreach Is Spammy
You can do backlink outreach right. Most don’t. But you can… You can:
- Be human
- Add a TL:DR
- Reach out with value
- Make it easy to help you
- Ensure it’s actually relevant
- Actually personalize the email
And get the links you want.
You can do backlink outreach right. Most don’t. But you can… You can:
- Be human
- Add a TL:DR
- Reach out with value
- Make it easy to help you
- Ensure it’s actually relevant
- Actually personalize the email
And get the links you want.
You Can Do SEO Once & Be Good
It’s an investment long term. You shouldn’t just get an audit every 5 years and call it a day.
You should be optimizing, creating, testing, planning and building with SEO in mind all year round.
It’s an investment long term. You shouldn’t just get an audit every 5 years and call it a day.
You should be optimizing, creating, testing, planning and building with SEO in mind all year round.
Negative Comments On Ads = Bad
Some negative comments are gifts.
What one person hates about a product “too advanced” or “built for technical founders” -> could be music to the ear of your ideal customer. So embrace it.
It can also fire up your biggest fans to defend you.
Some negative comments are gifts.
What one person hates about a product “too advanced” or “built for technical founders” -> could be music to the ear of your ideal customer. So embrace it.
It can also fire up your biggest fans to defend you.
We Can Run Ads Based On What You’re Saying Around Your iPhone
Every month someone tells me they’re seeing ads because they said a magic word and Siri heard it.
Nonsense 😂
It’s absolute nonsense. It’s funny to think about but it’s not possible for advertisers (yet).
Every month someone tells me they’re seeing ads because they said a magic word and Siri heard it.
Nonsense 😂
It’s absolute nonsense. It’s funny to think about but it’s not possible for advertisers (yet).
That’s a lot of myths busted.
The marketing illuminati might be after me for busting a few of these but it’s all good. I can take it.
The only one I’m not 100% sure on is the last one 🤫 So… If you have evidence of otherwise; hit me up.
I’m down to be wrong.
The marketing illuminati might be after me for busting a few of these but it’s all good. I can take it.
The only one I’m not 100% sure on is the last one 🤫 So… If you have evidence of otherwise; hit me up.
I’m down to be wrong.
And if you’ve made it this far I know you live marketing and learning so why don’t you subscribe to my free marketing newsletter:
foundationinc.co/newsletter/
Mostly covers SEO, content, growth and SaaS marketing.
And of course… Follow @TheCoolestCool for more. ✌🏿
foundationinc.co/newsletter/
Mostly covers SEO, content, growth and SaaS marketing.
And of course… Follow @TheCoolestCool for more. ✌🏿
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