Thread by @TheCoolestCool

B2B Marketing Lessons 💻

I’ve helped SaaS companies create a content culture that drives:

Millions in revenue. Millions in leads. And millions in visits.

Grab a coffee, save this thread and dive in 🧵

Here’s the stuff they didn’t teach us in school but really should have...

B2B Marketing Is More Similar To B2C Than Most People Think

It might not always feel as sexy as selling Yeezys or the latest Fenty line but at the end of the day — You’re still selling to people.

People who have challenges and are on the hunt for solutions.

Top Of Funnel Marketing Isn’t Always Needed To Create A Massive Company

Some marketers will hate me for this BUT… It’s true.

Some businesses make a ton of money on the back of just sales teams & a good product that fills a gap.

Boring Content Can Drive More Results Than Your Digital PR Idea

I love the rise of Digital PR but sometimes the boring content can drive 20x ROI

I’ve seen case studies earn millions. Testimonial videos generate tons of pipeline and partner / referral decks change a company.

Creating Content Is Good But Distributing That Content Is Great

Gurus have preached that content is king for years now. It’s tired. It’s overstated. And incorrect.

If you create it — They will not come. You have to distribute your content. This is how you win.

Content distribution is what happens after you press publish on a piece of content. It’s the outreach. It’s the paid efforts. It’s the tweets. It’s the submissions on Reddit. It’s the plugs in a Quora answer.

Create once. Distribute forever.

https://twitter.com/thecoolestcool/status/1228010347690385410

SEO Isn’t Just About Getting Backlinks, It’s Much More Than That

Backlinks are great but they aren’t the end all be all in SEO.

You have to understand search intent, you have to structure on-site content appropriately, you have to have your technical house in order.

Brands can create 40 landing pages in a single year and earn 400,000 visits a year just 3-4 years after creating the pages. The key?

Viewing content & SEO as an investment and not an expense.

Build now. Thrive later.

Email Automation Doesn’t Have To Be Transactional - It Can Build Trust

Lean into the idea of adding some personality into your email automation efforts. It’s okay to have fun.

Don’t follow best practices just because a marketing guru said it’s the industries best practice.

Lead Magnets Aren’t Dead

I don’t care what you heard at the conference. I don’t care what you read on Twitter. Lead magnets still work when you do the right.

You can publish valuable content publicly and gate valuable lead magnets at the same time.

Backlinks Are Still Worth Chasing. Don’t Get It Twisted…

But the way you get them isn’t buying 500 of them on Fiverr.

Develop and launch research. Create tools. Publish data. Do newsworthy things. Curate info.

Create things worth linking to.

Stay Focused On Getting The Attention Of Your Ideal Customers

Identify your list of target companies. Create content they’d care about. Run ads they’d click. Partner with brands they know. Sponsor newsletters they read. Go on podcasts they listen to.

Rinse and repeat.

No One Gets Fired For Hiring IBM, Salesforce, Stripe Or HubSpot

Build a trusted brand.

It’s not going to happen overnight but you need to recognize that brand equity is real and building it can give you an unfair advantage.

Be consistent. Aim to stand out.

Study The Greats & Learn From Them On The Regular

Don’t make the mistake of trying to be the next Steve Jobs. You don’t have a reality distortion field.

Study the best and steal their ideas.

Here’s a few great B2B case studies you can start with:

https://twitter.com/TheCoolestCool/status/1344644059445530625