I'm seeing a lot of crappy takes about Amazon's leadership principles (amazon.jobs/en/principles) today, and I want to break character for a minute to give my sincere thoughts on them.
Culture is hard. Maintaining that culture across a massively scaled company is virtually impossible. How do you avoid the problem of not having a corporate culture but rather 2000 different ones?
Amazon's answer to this comes in the form of the 16 Leadership Principles. They're easy to snark on, but in the almost five years I've been studying @awscloud I've gone from skeptic to believer.
They're endemic to Amazonians. They're brought up explicitly or implicitly in every work conversation. If you don't embody the LPs, you almost certainly won't last at Amazon.
"These are awfully gatekeepy" is one comment I've seen bandied around a bit. Yes! They are! Every company has a set of values that dictate who does and doesn't work there. If you don't think that they embody your philosophy, THAT'S OKAY! Work somewhere else.
The two additions from today aren't particularly "new" in that today Amazon cares about things it didn't yesterday. They're the distillation of a growing shift in consciousness among the people who work there.
Some of the best people I've ever met work at AWS. Note that I didn't say "workers" or "employees" or "leaders." I said "people."

No trillion dollar company gets to keep its soul; people will actively disagree with many of the things it takes to get there.
But that criticism of the strategic decisions has to be divorced from criticism of the individual people who work there. I worry sometimes that my "AWS did something bad" commentary is misheard as "if you work at AWS you should be ashamed."
Those strategic decisions are informed by the LPs. And with today's two new ones, suddenly those people (and us noisy folk on the outside) are given additional tools and words to use to hold a mirror to the areas in which Amazon's actions disagree with the LPs.
This is a good thing, and snark aside I really like these two additional LPs. They've been a long time coming, and I don't see that they're misaligned in the slightest with the core beliefs AWS staff hold.

So good work and good luck to my @awscloud friends.
...but everyone still hates Frugality.

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More from @QuinnyPig

29 Jun
Many of the big tech companies are forcing staff to go back to the office. I think this is shortsighted; you should make the company beg you to go back to working remote. A thread of advice from some of the worst colleagues I ever had:
Cherry MX blue switches in keyboards are noisy, but buckling springs are louder. You'll get used to them more quickly if you hum along to the sound of your keystrokes.
What's for lunch today? Your leftover fish from last night's dinner. Throw it in the microwave and reheat it. Ten minutes oughta do it.
Read 18 tweets
29 Jun
Just as "be yourself!" is terrible social advice to people whose genuine selves kinda suck, "treat company money like it's your own" is a recipe for corporate disaster. A thread.
Everyone's relationship with money is different. At various points in my life, my personal travel has been "first class is the only thing I book" as well as "hahaha who can afford to fly, we're driving to California. From Maine."
When a manager says "spend company money like it's your own," what they're really saying is "spend company money like I spend my own." And it's impossible to judge as a third party just what that looks like.
Read 15 tweets
28 Jun
And now I say the things I probably shouldn't.

twitch.tv/acloudguruoffi…
It's true.
So true.
Read 24 tweets
28 Jun
I’m seeing several instances lately of @awscloud just handing customer information over to third parties without consent or notification.
Folks are asking for examples. First up, both my CFO and business partner received this last week.
Next, a program I'm involved in with AWS passed out a "benefit" to all participants from a third party. We were opted in to *all* of their marketing communications. I'm partial to the Italian option myself.
Read 5 tweets
24 Jun
There’s a lot of nuance to starting a business, and here’s a bit of it: what this tweet describes is absolutely not a business. Thread time!
Amazon has a program where if you've got low-five-figures in cash and a decent credit score, they'll help you "bootstrap your delivery business." Details are at logistics.amazon.com
They'll get you set up with their technology, processes, and delivery fleet all branded with Amazon logos.

Let's stop and think for a second about how that might constrain your ability to uh... take on a second customer that isn't Amazon?
Read 7 tweets
22 Jun
Wednesday's issue of lastweekinaws.com answers the question "starting from zero in a 'free' tier @awscloud account, how much spend can I incur in month 1 without buying RIs / SPs?"

There's some wiggle room, but ~$750m or so. Call it "only" $500m to be safe.
This of course presupposes that there aren't any lurking limits that'll get in my way. It's hard to say the way that I went about it, and I'm not bold enough to test it in *my* account.
I'm going to hope and trust that there are some internal alarms that would go off at @awscloud if a brand new account started tracking towards being their single largest customer in a matter of days, and would result in either a hard shutoff or at least a series of phone calls...
Read 4 tweets

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