My bday resolution is to go harder on twitter, so follow me @craigclemens for threads over the next month on:
- Crafting irresistible ads
- Growing brands to $100m in Year 1
- How to crush it without a college degree
- Selecting the best pizza slice, every single time
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Today is my 42nd birthday. Here are 42 things I’ve learned. Business, relationships, and life:
💎 🧵 ⚔️
1. Write letters to your parents sharing your thoughts on your childhood, both angry and happy. Send the happy ones.
2. There is no such thing as being overdressed. There is only making other people feel under-dressed.
3. Don’t manage your own money unless you’ve trained your whole life to do so. Better to focus on making more money, while letting someone who has trained their whole life to do so manage what you make.
The Top 5 Mistakes Intermediate Copywriters Make Most Often
1. Trying to be funny. If you’re in the copy game, you are likely speaking on something your customer is VERY serious about. Less humor = you sounding MORE important
.
2. Sounding too “hyped up”.
If you use too many exclamation points, then you won’t be able to make it POP when you need a big one. Limit yourself to 1 per page
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3. Describing scenarios that are TOO specific.
E.g. if selling a dating advice product to men, saying “Have you ever been at a bar and met a hot blonde, got her number, she was so into you… then she didn’t call back?”