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Colin Landforce Profile picture
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6 Jul, 4 tweets, 2 min read
Jumped on Amazon to snag a white noise machine and obviously had find the same on Alibaba out of curiosity. 🤓

Housbay and Reacher both selling this same piece….
$13.99 with 1k MOQ. Prob much cheaper than that at the scale of each of these listings.

Housebay didn’t even bother shooting their own product photos. Impressive?
What actually is impressive tho is that Hatch, who has an actual brand in the baby space, is selling nearly the same thing for 4x

A lot of times the commoditization of private label on these marketplaces cannibalizes real brands trying to compete at normal prices.

Not today 🙌🏼
Brand + UX for the win.

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More from @landforce

Colin Landforce Profile picture
29 Jun
I've worked with developers overseas to build mobile apps, internal tools, SaaS, and everything in between... I've probably saved $250k going this route instead of working with overpriced stateside devs.

You've heard the horror stories... I've never had one.

Here's how I do it:
I'm writing this thread w/ the assumption that you're pretty green in this realm, and never built software before.

If you're a PM you won't like this.

Like anything you hire for and manage: the more you know about it the better.
The first step is to know what you want.

Not the programming languages and the tech stack...

The information. The views. How the user is going to experience that.

For that you need some vocab, you need to be able to think about data, find comps, and sketch wireframes.
Read 26 tweets
Colin Landforce Profile picture
28 Jun
I got a chance to jump on the Genuinely Interested podcast w/ @Roy_Bntz - we had a blast talking about:

- The origin of our brands
- CPG brand strategy
- Product development
- State market dynamics

Links to listen:
Apple: podcasts.apple.com/us/podcast/the…

Spotify: sptfy.com/ah4m~s

Overcast: overcast.fm/+YZSEQo8bU
@NNanpei thx for the splash guy!!
Read 4 tweets
Colin Landforce Profile picture
22 Jun
Lotta new folks followed along today after the water bottle brand breakdown.

Amazing.

If that’s you, I’ve got 4 things to share that I think you’ll like:
First -

2 threads in a very similar vein to that one.

Here’s one breaking down a small app I built on a whim:
And here’s one breaking down a cost model I put together with my Barbur while getting a cut:
Read 5 tweets
Colin Landforce Profile picture
21 Jun
A friend of mine is buying generic water bottles on Alibaba for $1.98 and selling em on Etsy for $14.99.

509 sales!

- Assume <$5ea for shipping
- Net around $7ea after Etsy fees

That’s over $3500 profit.

Lemme show you how to take this from a hustle to a brand though:
I broke this down a bit a few weeks ago, we're gonna go into more detail now.

First things first we need to slap a logo on these.

Adding custom branding and increasing order size will keep cost the same if not less. Now we’ve got the beginnings of a brand.
Next we need hang tags on your water bottles, but you don’t need 10k at a time. Use business cards.

Thick, rounded corners, shapes... a premium or unusual sized business card, a hole punch, and some string.

$40 tops for 1,000 of em
gotprint.com/company/stock/…
Read 15 tweets
Colin Landforce Profile picture
9 Jun
Starbucks customers have something like $1.4 billion in balances in the Starbucks app at any given time.

We give them a billion and a half dollar loan, no interest, and only ask for it back when we want to buy some 90% margin coffee from em. Amazing.

It’s time for a thread 👇🏼
First, what is this number and where does it come from?

This number fluctuates daily, and shows up on Starbucks balance sheet as a Deferred Revenue liability.

Here are the actual balances the last 4 years:
2020: $1,288,500
2019: $1,642,900
2018: $1,269,000
2017: $1,456,500
This Deferred Revenue number includes 2 things:

- Unused Gift cards
- Unused app deposits

Everyone is familiar with gift cards, but the majority of this # is a relatively fluid flow of deposits/spending through their mobile app.

Deposit, spend, repeat.
Read 13 tweets
Colin Landforce Profile picture
28 May
This is 🔥

- Assume <$5 shipping on each
- Net around $7ea after Etsy fees
- x509

That’s over $3500

Let’s get to work tho...
We’re gonna slap a logo on these things.

Adding custom branding and increasing order size will keep cost the same if not less.

Now we’ve got a brand, let’s elevate.
First you need hang tags on your water bottles. Examples below.

But you don’t need 10k at a time.

So?

Business cards.

The thickest nicest cards they’ve got on gotprint.com will cost you $40 for 1k. Hole punch and some string and you have a nice chunky tag.
Read 11 tweets

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