Tip: Email lists are incredibly valuable but they can be slow to grow. Create a Facebook Group and convert potential members into subscribers during the signup process.
Thread π
Facebook Groups were one of the main methods @SeanAnthonySays of GrowthResponse used to grow his email list to nearly 7,000 subscribers. It's free to start, and it allows him to build two assets at once (the group and the list).
To create a group that will grow your list, start by choosing a name that hits important keywords and will be enticing to people in your niche β this is important because it's one of the few data points a potential member will have about the group before joining.
Create a freebie for anyone who joins the group. Then create the group and use the membership questions to do three things. 1. Qualify the lead (e.g. What kind of business do you run?). 2. Capture the email (e.g. Enter your email address if you want the freebie).
3. If you want, you can share something about your relevant product/service and ask if they want to know more. Then comes the hard part β growing it.
Sean says that consistent posting from your personal account while linking to the group(s) from your bio should get you your first 100 members. After that, Facebook will know your demographic and start helping you out.
To make the whole process easier, Sean uses Group Funnels to port the email addresses into Active Campaign.
Looking for places to launch and list your product? π
Hereβs a list of 40 to get you started (and check out the original post for more).
Thread π
Letβs start with launch communities:
1. Product Hunt: Probably the most well-known launch community out there. 2. Show HN: An excellent opportunity to share your product with the community at Hacker News.
3. Launched!: A community where makers showcase their products and get feedback from early adopters. 4. StartupBase: A community of early adopters who get early access to new products. 5. BetaPage: A community of early adopters where you can browse and submit products.
Tip: When you get a fresh newsletter subscriber, don't make them wait until your next issue. Send a sample issue to whet their appetite and decrease unsubscribes.
Thread π
Provide value immediately by sending new subscribers a sample issue. The sample could be your most popular issue or an amalgamation of some of your best pieces. Just make sure none of the content is time-sensitive.
This sample issue will give them value immediately, let them know what to expect, and get them anticipating your next issue.
Tip: While they may not be as popular as video content or articles, spreadsheets are often what audiences actually need. Get new customers by solving problems with useful spreadsheets.
Thread π
While working at Eventbrite, Ronnie Higgins created a simple spreadsheet to help people plan and track their event promotions. After spending 2-3 hours building it, Ronnie created a simple landing page and started getting it in front of people who were managing single events.
Visitors entered their information and downloaded the document. This was presumably followed by an email sequence aiming to convert them into paid customers.
Tip: Videos are an incredibly valuable type of content, but lead generation can be a little tricky on Youtube. Turn viewers into customers by placing a link to your lead magnet in three strategic places.
Thread π
According to Ahrefs, who appear to have a highly effective video strategy, the first steps to turning viewers into customers are pretty obvious:
Target videos that will get the right kind of traffic (i.e. your target market), and create high-quality videos. Simple enough (though not necessarily easy).
Tip: If your niche has its own lingo, it may be an SEO opportunity. Consider getting quality traffic and backlinks by defining niche keywords and creating a glossary.
Thread π
You can find people who are interested in learning about your niche by writing definitions for niche terms. Some of these people may even be researching for an article, which could mean backlinks.
Head to a site like Ahrefs or SEMrush and look for terms where the SERP returns definitions. Even better, search for "what is" keywords. You might be surprised by the lack of quality competition.
Having the right desk setup makes work easier, more productive, and more enjoyable. It also helps you avoid injuries that are associated with sub-optimal setups.
Here are a few tips on leveling up your home office.
Thread π
β It's important to set your desk up in a way that suits your body. Hereβs the seated posture that many experts advise (but do what feels right for you):
- Upper legs at 90-120 degree angles to your back
- Lower legs at 90-130 degree angles to upper legs
- Feet flat on the floor
β Posture contβ¦
- Upper arms hanging down loosely
- Lower arms at 90-120 degree angles to upper arms
- Back and neck straight but relaxed
- Face 20-30 inches from monitor
- Top of screen at eye level
- Screen has 10-20 degree tilt
- Same for standing desks (minus the leg stuff)