Good to see Swiggy's attention to detail in the full-page ad today in The Times of India Mumbai and Bengaluru editions where they have published a 'letter' by a customer support executive (other editions don't have this 'letter' ad). For the Bengaluru edition, they have 1/4
2/4 added a phrase in Kannada too (not present in the Mumbai edition - 'Discount idiya?').
Not just that - Swiggy has also tried to make the existence of this customer support executive as real as possible by adding a QR code to his LinkedIn profile! The profile looks fairly new
3/4 and I believe/feel it is a fake profile (the display pic that does not show the face is ab obvious giveaway - LinkedIn usually removes/balks at such fake profiles unless a brand officially works with them as part of a promo/ad deal) given the excessive focus on 'discounts' in
4/4 sync with today's campaign. But it is thought-through quite well in terms of imaginative content for a profile that should connect with the contents of the ad.
Good work by Swiggy!
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1/5. What are 'tiny billboards'? It started in 2007, from what I could recall, and ends (so far) with the only instance where the tiny billboards do not target the decision-maker but the decision-influencers! bit.ly/billtiny
2/5. I seem to be observing way too much about climate change and global warming recently. I have cataloged my observations and fear in this post, including a McKinsey report titled, "Will India get too hot to work?" and a fearfully impactful short film! bit.ly/climaxclimate
3/5. Ola CEO Bhavish Aggarwal test-rode Ola's upcoming electric scooter and shared the video online.
2 different perspectives: 1. Bhavish posing as a user of his own company's product 2. One Ola product competing with another Ola product
My arguments: bit.ly/scootola
Truly fantastic interaction between TM Krishna and Baradwaj Rangan bit.ly/2T0limD The duo go far beyond the confines of music, but in related (to TM Krishna) spaces and explore several themes that are very, very interesting. Like Krishna explaining the kind of 1/12
2/12 privilege that is prevalent in the world of carnatic music and how it perpetuates one's world view beyond just music. This was in response to the question around 'Is music political?'. Rangan's question on film music using carnatic raagas and if that form of music is
3/12 also 'carnatic' or not dovetails into the controversial passage from his book that referred to Ilayaraja's use of Mari Mari Ninne in Sindhu Bhairavi. I still don't agree with Krishna on his perspective, but I liked the fact that Krishna counter-argues his own point (with
Italian-born, American sculptor Arturo Di Modica felt indebted to USA for welcoming him and enabling his success, and wanting to give something back to the country. So, he conceived the 16-foot bronze 'Charging Bull' sculpture and worked on it for 2 years using his own money. 1/6
2/6 He spent a few nights observing the police patrol outside on Wall Street and left the sculpture outside the New York Stock Exchange Building overnight as a gift on December 15, 1989! The New York Stock Exchange got it removed the next day, but following public uproar, it
3/6 was officially installed at Bowling Green, a park in the financial district in Lower Manhattan.
There is a curious tradition/belief that rubbing the bull's testicles/balls brings luck and prosperity! :) It seems this belief is particularly more prevalent among tourists from
Keywords in today's headlines across English newspapers - a thread:
The Times of India - Reset
The Economic Times - Fresh faces
Hindustan Times - Booster shot
Indian Express - Delete and reset 1/5
2/5 The Hindu - Shown the door, rejigs
New Indian Express - Clean up, shake-up
Mint - revamps, reshuffle
Business Standard - ousted, recast
3/5 Financial Express - Rejig
Hindu BusinessLine - New faces, old guard out
Telegraph - Snow White and 12 dwarfs
Asian Age - Dropped, elevated, shakeup
I'm reasonably sure that most of you would be fans of Marvel, the comics, and the films. But, do you know about Marvel, the workplace?
Consider this: 1. Sophia Di Martino, who plays Sylvie Laufeydottir (a variant of Loki Laufeyson) in the TV series Loki, auditioned for the 1/7
2/7 show (without knowing what the show actually was) in September 2019 when she was heavily pregnant. So, instead of an in-person audition, she sent a tape of her acting out a scene (that we see as the important 'train scene' - no spoilers). She got the role!
3/7 2. When the shooting started, in February 2020, Sophia was, in her own words, "4 months postpartum! Hopeful, naive and VERY unfit". But the stunt team at Marvel Studios worked their way around this and made her feel comfortable!
Advertising schools frequently create speculative work for famous brands and share them online as a way to get some fame for the school and for students (who could then be hired by leading agencies). 2 such spec works by 2 ad schools caught my attention for the creativity. 1/7
2/7 The first is ACC Grannot, an ad school based out of Tel Aviv, Israel. The school's student Maya Pardo recently created a spec print ad to promote (and popularize) Apple's family sharing plan that allows you and up to five other family members to share access to Apple
3/7 services like Apple Music, Apple TV+, Apple News+, and Apple Arcade. To introduce and induce interest in the idea, Maya uses Apple's logo with a very simple and inventive twist - you'd hand over your apple for a bite only to someone very close to you! It's a brilliant visual