A round-up of my posts from last week:
1/5. What are 'tiny billboards'? It started in 2007, from what I could recall, and ends (so far) with the only instance where the tiny billboards do not target the decision-maker but the decision-influencers! bit.ly/billtiny
1/5. What are 'tiny billboards'? It started in 2007, from what I could recall, and ends (so far) with the only instance where the tiny billboards do not target the decision-maker but the decision-influencers! bit.ly/billtiny
2/5. I seem to be observing way too much about climate change and global warming recently. I have cataloged my observations and fear in this post, including a McKinsey report titled, "Will India get too hot to work?" and a fearfully impactful short film! bit.ly/climaxclimate
3/5. Ola CEO Bhavish Aggarwal test-rode Ola's upcoming electric scooter and shared the video online.
2 different perspectives:
1. Bhavish posing as a user of his own company's product
2. One Ola product competing with another Ola product
My arguments: bit.ly/scootola
2 different perspectives:
1. Bhavish posing as a user of his own company's product
2. One Ola product competing with another Ola product
My arguments: bit.ly/scootola
4/5. I use Modi's birthday wish to the Dalai Lama as an example to explain the differences in the kinds of channels we communicate on, the difference between them, and the 3 considerations to remember when it comes to the sanctity of a conversation: bit.ly/consanc
5/5. Citi's new campaign highlights Paralympians with the provocative and arresting line, "It's okay, you can stare". As an attention-seeking device, the visual and headline work brilliantly. I have a couple of alternative perspectives, though bit.ly/countingstares
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