Lessons they don't teach at Business School. We were selling some products to a mining a company in Australia and received complains that our product was working less efficiently than what their competitor was getting from similar product.
As per them, their competitor company, sax X , was mining more meters than what they were getting with the tools we were sending to them. He was not aware that we were only selling the same product to X. And I found it hard to believe how can the same product behave differently.
So I went to the mines in New Castle, Australia. Went inside with the miner. Our packaging( design comes from the customer) was in buckets ( like paint buckets) each weighing 20 Kgs. The miner carried those buckets inside the tunnel. And I could make out he was inn pain because
the handle was all metal and no cushioning over it where as the boxes of X company had a plastic cushion and carrying two boxes was painful. The miner would be frustrated whenever he carried our boxes and that would effect his work
And when the supervisor questioned why he was inefficient , he would simply say these tools that you give me don't work properly. Supervisor filed this in his notes which went eventually to the Purchase head sitting in Sydney and he threatened to cancel orders
No body tried to find out the root cause. We asked them to change the packaging design and it worked. We never received any more complains. This lesson taught me that its not just your product but what all needs to be done for a wider acceptance and keeping the operator happy..
is as important as the quality your make. 'Happy' does not mean bribing. Its creating a 'feel good' factor for them. The look, feel and continual feedbacks from them help us more than design teams sitting in air-conditioned offices. Field feedbacks matter more.

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More from @SandeepMall

12 Jul
Protecting your ears is as important to your healthspan as any other part like teeth. Most teenagers plug in their headphone at high dB and loud music. This thread is just to raise awareness about noise exposure and what it can do over a longer period of time
This is WHO recommendation on their website. In a day WHO recommends 15 minutes of hair dryer noise. Imagine what is going to happen to the the salon guy who keeps using it whole day.The guidelines propose that daily level of exposure should stay below 80dB for max of 8 hrs a day
For every 3dB increase in volume time cuts into half. 28 seconds is the max time to listen to a Rock concert. Iwatch does a great job in warning if the dB levels go higher. There are some good apps which u can use to monitor the exposure.
Noise induced hearing loss can happen..
Read 4 tweets
9 Jul
Friday Knowledge sharing series - How much exercise is good for your longevity ? A very interesting study has been done recently. Link here ncbi.nlm.nih.gov/pmc/articles/P…
#gettingfitterwithSandeep
A wealth of scientific literature backs the unique therapeutic benefits of exercise for quality of life, cardiovascular health, and longevity.We all know that doing some exercise is better than doing none.But what’s less often highlighted is the dangers of doing TOO MUCH exercise
In his fascinating review paper linked above, preventative cardiologist James O’Keefe described 10 large epidemiological studies which (apart from two) show a distinct reverse J-shaped curve for exercise dose and mortality.
Read 7 tweets
8 Jul
Don’t get enough time to make ur breakfast. Always in a rush. Here’s a good idea for a super shake. Get urself a good quality blender.
Pick a liquid -
Water
Almond milk (unsweetened)
Cow milk
Soy Milk
Ice green tea
100-300 ml. Less liquid = more thick. More liquid = thin. Choose how u like
Pick a Protein powder
1. Whey
2. Casein
3. Pea
Find the protein supplement u like the best
Sim for 1 scoop (25 g)
Read 7 tweets
7 Jul
Mary H is diabetes case no 1 as recorded in history. Year was 1893. From that time Diabetes is now an epidemic. Type 2 diabetes is acute form of disease with painful end. Fifty years ago one in 8 American adult was obese.
Now it’s 1 in 3. It’s estimated that more than 700 million adults and 50 million under 5 kids in the world are obese. So what’s changed? We are hell bent on copying the American lifestyle and reaching exploding numbers with diabetes in India also.
People are dying today, literally every second, from a disease that seemed very less visible or non existent in population that didn’t eat modern Western diets or living modern western lifestyles. Something is killing people prematurely.
Read 5 tweets
7 Jul
My relationship with food improved dramatically when I stopped counting my calories and macros. I eat when I am hungry, not in some fixed time. I eat slowly and mindfully. When I have to lose weight, I stop 80% full. When I have to gain weight I eat 110-120% full.
I eat minimum processed food. I eat everything in moderation. I try to get 6 palms of protein dense food like tofu, cottage cheese, whey, greek yoghurt etc, 8 fist size starchy vegetables like leafy greens, peppers, tomatoes, cabbage etc, 6-8 cupped hands of carbs dense food like
lentils, oats, potato, fruits, cooked grains etc and 3-4 thumb size fat dense like oil, nut butter, cheese etc. I make sure my food is tasty. And I believe apart from athletes or models etc this is most sustainable for long term. For short term goals where u want to be ripped or
Read 5 tweets
26 Jun
Daily movement is far more better than formal exercise. When u move u r burning calories, lubricating ur joints, improving ur blood circulation. The human body is meant to move not sit on a desk for 12 hours. People who sit more are typically 1/6 #gettingfitterwithSandeep
..less healthy. Daily movement is key to healthy life. If u do a desk based job, set a timer and walk for 5 minutes every hour. Track ur steps. Maybe u don’t have time for a formal one hour exercise but u can do three 10 minute walk. My Grand mom is 92 and the fittest 2/6
..in the family. She is constantly moving. If someone rings door bell, she is the first one to reach the door to open. When I come back from office she will ask पराठे बना दूँ। She never went to the gym. Scientifically this is proven also in the seven pockets of the world 3/6
Read 6 tweets

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