🤔 What motivates people to buy your product?
Years ago, @alanklement and I explored this topic on a livestream.
Here are some of the key insights that emerged. 👉
Years ago, @alanklement and I explored this topic on a livestream.
Here are some of the key insights that emerged. 👉
@alanklement Case study: why did I buy @decksetapp?
- I wanted my slides to look as good as @SamuelHulick's
- Spent hours trying to design my own
- Failed; tried to buy PowerPoint theme and customize it
- Got frustrated; wasn't working on my talk!
- Saw DeckSet slides. They look good!
- I wanted my slides to look as good as @SamuelHulick's
- Spent hours trying to design my own
- Failed; tried to buy PowerPoint theme and customize it
- Got frustrated; wasn't working on my talk!
- Saw DeckSet slides. They look good!
Useful tools take away pain and help people make progress.
Here's how @decksetapp helps customers:
"Take away the frustration of creating attractive slides so that I can focus on delivering an awesome presentation."
Here's how that promise translates on their marketing page:
Here's how @decksetapp helps customers:
"Take away the frustration of creating attractive slides so that I can focus on delivering an awesome presentation."
Here's how that promise translates on their marketing page:
If you watch people make purchasing decisions, you'll notice they'll often get decision fatigue.
They're tired of experiencing the problem, and they're tired of looking for a solution.
Ironically, a lot of products make people think too hard about their decision!
Make it easy.
They're tired of experiencing the problem, and they're tired of looking for a solution.
Ironically, a lot of products make people think too hard about their decision!
Make it easy.
How do you spot opportunities for new products and features?
@alanklement recommends looking for these magic words:
- give me
- help me
- free me
- make the
- take away
- equip me
"Can somebody *make the* hiring process easier?"
"Can somebody *free me* from these tax forms?"
@alanklement recommends looking for these magic words:
- give me
- help me
- free me
- make the
- take away
- equip me
"Can somebody *make the* hiring process easier?"
"Can somebody *free me* from these tax forms?"
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