If I was at a bigger company, trying to hire incredible "full stack" employees, here's what I'd do:

1. Go to communities like @IndieHackers, @megamaker.

2. Find indie creators earning $5k-12k/month from their projects.

3. Offer them a salary that's 2-3x their current revenue.
Mosts indie creators have an annual revenue goal in mind ($120k, $200k, $300k).

Many of these indie makers would be unbelievable employees, but aren't currently looking at job postings.

Make them an offer that helps them achieve their financial + freedom goals to entice them!
Hiring managers are missing out on incredible people who, by "working in public, have proved what they're capable of.

You don't even need to schedule a call to "get to know them!"

Just DM them & make them an offer: "Hey, if we paid you $200k/year, would you come work for us?"
I don't buy this narrative that indie hackers don't have good team skills or "wouldn't make good employees."

Sure, they're escaping something (bad bosses, bad pay, boring work), but you (as an employer) can create a positive environment that encourages autonomy, creativity, etc.
Yes! 💯

This is exactly my point. 👍

As an example:

In 2017, I was making about $190k/year as an indie creator.

But I was stressed. Three launches didn't work out. I had some personal issues going on.

At the time, I would have gladly taken a $250k/year salary, *especially* if it was a great company.
From a Jobs to be Done perspective:

"Indie creators are hiring 'start my own business' for certain jobs in their lives: financial margin, creative freedom, respect, flexibility."

As an employer, you can offer those benefits and get those kinds of employees.
A good bootstrapper is worth 5-10 employees.*

*(if you incentivize them correctly)
In the @megamaker community, 61% of indie makers say they'd take the job.
I honestly feel like entrepreneurial employees are worth 5x a regular employee. They're worth pursuing.

(In my career, I've hired a handful, and they've all been incredible)

Even if they don't stay forever, many will stay 5+ years and contribute at a high level.
Employers who are "afraid entrepreneurial employees will just leave" should turn it around:

"How can we create a work environment that will encourage (even our most entrepreneurial) employees to stick around and contribute at a high level?"

BTW – by “bigger company” I'm not really thinking of FAANG or massive enterprises, but teams that are 20-50 people.

(Heck, if the culture was right, I think even a company with 1,000 people could be ok.)

But once you get to true enterprise-level (10,000, 10,000) that's hard.

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More from @mijustin

9 Jun
The pre-requirement for a successful SaaS is customer demand.

If there’s no existing desire from customers, it doesn’t matter how good your marketing is (or how passionate you are).

Customer demand forms the baseline for your company’s trajectory.
People who built their company purely on passion (and succeeded) got lucky.

Their passion happened to coincide with a market where there was demand.

Beware of false-positives: most passion products fail!

There needs to be underlying customer demand for what you’re building.
Good marketing harnesses existing demand; it directs a customer’s existing momentum towards your product.

Read 10 tweets
7 May
In my 20s-30s all my followers were my age, but now I’m 40 and most of y’all are still 20-30s?
Folks in their 40s-50s have been making stuff on the internet since the early 90s, but soon we’ll all be working for 22 year-old billionaires who got rich minting NFTs and buying dogecoin. 😅
Like, 80% of you don’t know about Commander Keen.
Read 11 tweets
4 May
This is a thoughtful take on the whole Basecamp situation:

baldurbjarnason.com/2021/you-are-w… Image
"Basecamp’s new policies, and how they were communicated, are sufficient evidence of poor decision-making on their own.

The policies are openly hostile to the workforce."

@fakebaldur
"Basecamp went from ostensibly being an open and trusting workplace to lockdown in the space of a few days.

Changes as drastic as these mean there has been a rupture between staff and management."

@fakebaldur
Read 10 tweets
21 Apr
Curious about Apple's new Podcasts Connect?

I just got access and tried to submit a new podcast RSS feed.

Here's how it went...
It took about 10+ hours before I was able to get access to my existing Apple Podcasts Connect account and see the podcasts I already had active on Apple Podcasts.

Overall, the new interface feels cleaner. 👍
For existing podcasters, the biggest improvement is Apple Podcasts' new analytics.

You can drill into each episode, and see where listener drop-off occurred.

Really helpful feedback if you're trying to optimize your show. 💯
Read 17 tweets
20 Apr
Wow. Ok. Some pretty big @ApplePodcasts announcements for podcasters at today's #AppleEvent.

I'm still digging through it, but here's a thread with some quick thoughts.

First, in true Apple fashion, they didn't let me (or @TransistorFM) know any of this was coming.

There was speculation, but no official word from anyone at Apple.

The only thing we knew was yesterday, as reported by @Podnews, submissions went offline. Image
There's a total refresh of Apple's Podcast Connect.

Lots of new features: "ability to edit metadata, organize shows into channels, manage multiple users and roles." Looks like new analytics too.

I haven't been able to access it yet. Anyone else have luck? Image
Read 12 tweets
9 Feb
New SaaS entrepreneurs:

Don't discount the opportunity to go into an established category and offer more value (for less cost) than the incumbents.

"Lower price for more value" is a great competitive wedge.
Too many founders have drunk the "charge more" Kool-Aid and try to offer a premium price from day 1.

In many established categories, you're not going to be able to compete if you have fewer features but a higher price point. 😜
Before I get too many replies and emails:

YES, in certain cases offering a higher price (for a truly premium offering) is a better approach.

But in software (in most categories) your pricing is already being anchored by your competitors:

justinjackson.ca/charge-more Image
Read 13 tweets

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