10 lessons I have learned working 10 years in tech as a startup founder, engineer & product manager. 🧵
1/ Unless it breaks your business, don't build.

Building new things is always exciting. However, unless there's a business outcome attached, it's a wasted effort.
2/ Build audience before product.

"If you build it, they will come" — is the biggest startup fallacy.

You don't need to quit your job for building your audience. You can easily do this on the side.
3/ Build only that's most essential.

Iterate & build more later.
4/ No customisations = Use no-code.

No-code shouldn't be treated different from software development.

It should be your first intuitive step to building a product.
5/ Fast, good or cheap — At any point, you can only get 2 out of these 3 right.

A good quality product made quickly won't be cheap.

A cheap product made ASAP won't have great quality.
6/ Never reinvent the wheel.

Existing solutions are better on almost every aspect - fast, robust & cheap (lifetime value).
7/ When building a product or feature, always think of building an MVP first.

Launch a version of the product or feature, get feedback, iterate & build on top of it.
8/ Make something functional first. Focus on the aesthetics later.

You probably don't need a designer for building your MVP.
9/ Don't try to solve for all problems at once.

Figure the most critical ones & solve for them first.

Iterate and solve for the rest in later versions.
10/ Software doesn't last forever.

When you build something from scratch, don't expect it to run magically forever.

Version upgrades, feature deprecation & other maintenance issues are bound to come up.
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More from @hrishiptweets

28 Jun
Marketing your startup & getting early traction is not easy.

Over last 4 years, I've launched my startups & 10+ products on multiple platforms while growing to $2mn revenues.

Here's my curated list of 25 startup launch platforms, compared across 5 parameters. 🧵
1/ Product Hunt (@ProductHunt)

Listing: Free
Link: Do-follow
Domain Rating: 90
Monthly Traffic: 4-5M
Time taken to get listed: Immediate/Flexible

Website: producthunt.com
2/ Remote Tools (@RemoteTools)

Listing: Free
Link: Do-follow
Domain Rating: 53
Monthly Traffic: 200-250K

Time taken to get listed: < 5 days

Website: remote.tools
Read 27 tweets
21 Jun
Build audience before product.

But how do you do it?

Here's how I've built an audience across channels and grown my startups from 0 to $2 million revenues.

Involves a mix of marketing & writing. 🧵

When building audience on any channel, make personal connections.

Share your personal experiences, stories & learnings vs. company or product updates.

People connect with people, not with lifeless entities or brands.

• Blog
• Newsletter
• Social media
• Slack channels
• Community websites
• LinkedIn & Facebook groups

Read 18 tweets
14 Jun
I have bootstrapped my startup from 0 to $2 million+ revenue.

Bootstrapping is an art. It requires you to be smart, patient & resilient.

Here are 8 lessons/principles I have learnt over last 4 years that show how bootstrapped founders must build their startup 🧵
1/ Cash is king

Focus on cashflow from day 1, not just profits. It means you can't have indefinitely delayed client payments or sales that take months or even a year to close.
2/ Make your first $ without worrying about the process

For bootstrapped founders, the only validation is paying customers. Do everything you can to close the first sale.
Read 10 tweets
3 Jun
10 lessons I have learned working 5 years in marketing as a tech startup founder. 🧵
Start building an audience before you even think of building a product.

You don't need to quit your job for this. You can build audience on the side.
- Publish blogs.
- Start a newsletter.
- Write on social media.

Successful launch requires months of preparation.

Launch days are also very stressful. Prepare a thorough plan & timeline beforehand so that you don't have to think about what to do & when on actual day of launch.

Read 12 tweets
2 Jun
I have bootstrapped my startup to $2 million+ revenue in 4 years.

Being an engineer, my natural instinct initially was to build a product the moment I had an idea.

But I was SO WRONG.

As a startup founder, your focus should be to build a business and not fancy tech.

Build tech to solve a business problem

• Identify the core business problem

• Aim to solve this problem & use tech as a facilitator

Build tech smartly and efficiently

• Don't always build from scratch

• Use existing tools & products

• Use no-code tools wherever possible

Read 6 tweets
24 May
I have been writing software & building products for 10+ years.

For last 4 years, I have done it for my startups growing to $1 million+ revenue.

As a small team or startup, it is tough to consistently meet product goals & keep shipping.

Here's a 8-step framework I follow 🧵
1/ Assign a product owner

You need to have one person responsible who drives the product forward and ensures that timelines are decided & met.

The product owner doesn't have to be the person who codes or designs the product.

He/she is primarily responsible to ensure there's progress made constantly.

For our products, it is usually one of us 3 founders - @karthiks2206, @suvansh_rt or myself.
Read 16 tweets

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